Best Tool for Identifying ASINs for Bid Increases
← Back to How to Prioritise ASIN Targets for Bid Increases
Quick answer
Amz Ad Waste Detector is an Amazon Ads analytics module that identifies ASIN targets with wasted spend and underperformance. Instead of treating every target as equal, it surfaces the ones where budget is leaking, giving you a clearer starting point for bid increase decisions. By focusing on underperforming ASINs first, you can reduce waste and free up budget for proven or opportunity targets.
If you are managing multiple Amazon Ads campaigns, the first challenge is often not increasing bids but knowing which ASIN targets deserve more budget. Amz Ad Waste Detector helps with that by turning spend and performance data into a shortlist you can review before touching any bids.
Why waste-based ASIN identification works
Bid increases are most effective when they go to targets that are already working or have a realistic path to profitability. The reverse is also true: increasing bids on ASINs that are already underperforming can amplify waste. Amz Ad Waste Detector flags those underperformers early, so you can set them aside and focus your attention on targets where a bid increase might actually change results.
The tool evaluates campaign, ad group, search term, and ASIN performance data, including wasted spend. That gives you a clearer view of where budget is leaking before you commit to higher bids.
A practical workflow for finding your first ASINs
If you are already using Amz Ad Waste Detector, start by reviewing the waste and underperformance flags. Remove any ASIN targets that are clearly not converting or have high spend with little to no sales. The remaining ASINs are your starting candidates for bid increases.
Because the tool is read-only, you can build and refine this shortlist without worrying about automatic changes. That review step keeps bid increase decisions in your team's control.
When this matters most
Waste-based ASIN prioritisation is especially useful when budgets are fixed and you cannot afford to test bid increases across a large number of targets. It also helps when a campaign has mixed performance: a few strong ASINs may be carrying the account while others drain budget in the background. In those situations, identifying underperformers first prevents you from giving more money to targets that are already wasting it.
Related products
Related guides
Once you have a clear list of ASINs worth testing, the next step is to rank them by opportunity and decide how aggressive the bid increases should be. This connects to the broader process of prioritising ASIN targets for bid increases, where waste signals are only the first filter before budget shifts.