Amazon Ads Report Analyzer

Upload an Amazon Ads report. Find wasted spend and what to fix next.

Upload once or schedule Amazon's daily report. Todoza turns it into spend, sales, ROAS, wasted-spend analysis and a shareable Performance Report.

A Ads / Amazon_Ads_Report_Analyzer / Waste 4.0
Search Amazon UK 01-09-2025 00:00 - 30-04-2026 00:00 Export

Amazon Ads Report Analyzer

Import a Sponsored Products search-term report and see spend, sales, ROAS, ACoS, and wasted spend the moment it lands.

Wasted spend £3 025.27 -24.9% vs previous
ROAS 9.58% Target: 8.85%
Ad spend £15 087.80 £-4 566.36 vs previous
Ad sales £144 541.12 £-9 632.40 vs previous
Waste leak detected

£3 025.27 burned in selected period across campaigns and search terms once the report imports.

Search-term diagnostics ranked by wasted spend
Segment ACOS
Share of spend
Terms to review
Search termSpendSalesROAS
WorstHot Mug - Colour Variants£174.50£221.801.27%
High ACOSStainless Water Bottle - KW£138.60£182.401.32%
Recommended actions
1 negative 1 bid ↓

Review Hot Mug - Colour VariantsROAS 9.80 → 2.51 · Spend £79.20 · Sales £198.60 (below target)

Lower bid in weak keyword campaignROAS 3.40 → 2.28 · Spend £62.40 · Sales £148.50 (below target)

Export the Performance ReportROAS 3.55 → 2.43 · Spend £109.80 · Sales £278.30 (below target)

1 negative

Review 10 dashboard recommendationsPotential savings: £54.20 per month.

Inside the analyzer

Report Analyzer turns an Amazon export into analysis you can act on.

Move from a raw report to a working dashboard, and from a working dashboard to a PDF someone else can read without logging in.

Todoza Amazon Ads Performance Report PDF with wasted spend, ROAS, ad spend, and ad sales
Performance Report Headline KPIs, waste-vs-spend and spend-vs-sales trend charts, and the actionable-spend summary — page 1 of the export.
Todoza Performance Report page showing where wasted spend sits by campaign and negative keyword candidates
Where The Waste Sits Campaigns ranked by wasted spend, plus the still-open negative-keyword and bid-reduction recommendations underneath.
Todoza Amazon Ads onboarding wizard showing the required report columns and scheduled-email setup
Guided Setup A five-minute wizard shows exactly which columns Amazon needs and where to send the daily scheduled report.
Todoza Waste and Efficiency dashboard with the Performance report export button
One-Click Export Once a report has imported, export the same numbers as a client-ready PDF straight from the dashboard.

Why a dedicated report analyzer?

Exporting a report is easy. Turning it into an answer isn't.

Amazon's console produces the export, but reading it, comparing it to last period, and writing up what changed is the part that repeats every week — and again every time someone outside the account asks.

Import once, or every day Upload a report by hand, or set Amazon's own daily schedule to your Todoza inbox and let it import itself from then on.
Nothing silently fails Every import is logged with full stats — rows imported, campaigns and ad groups created, and skipped rows itemized by reason.
Export the answer, not the export Turn the analysis into a client-ready Performance Report instead of a spreadsheet someone else has to interpret.

Import & Performance Report methodology

Todoza separates getting data in from reading it.

Todoza reads an uploaded or emailed Sponsored Products report, matches it to your account, and rebuilds spend, sales, ROAS, ACoS, and wasted spend from it. It does not edit campaigns automatically.

What gets imported

  • Sponsored Products search-term reports, daily granularity
  • CSV or XLSX upload, up to 20 MB per file, several at once
  • Or a standing daily email to your dedicated Todoza inbox

What comes out

  • Spend, sales, ROAS, ACoS, and wasted spend at every level
  • Previous-period comparison, so decline is visible immediately
  • A client-ready Performance Report PDF, on demand

From import to answer

Import Analyze Export

What the report analyzer does

From a raw Amazon report to campaign-level analysis and a Performance Report.

Todoza Amazon Ads Performance Report PDF with KPIs and trend charts

Upload or schedule the import

Upload a CSV or XLSX Sponsored Products search-term report directly, or point Amazon's daily scheduled report at your dedicated Todoza inbox and never touch it again.

Automatic analysis

Every import builds spend, sales, ROAS, ACoS, and wasted spend at account, campaign, ad group, target, and search-term level, with previous-period comparison.

A client-ready Performance Report

Export a PDF with headline KPIs, trend charts, and the still-open negative-keyword and bid-reduction recommendations — built to hand to someone outside the account.

How it works

Import, review, and export — without leaving the dashboard.

A guided setup gets the first report in within about five minutes; everything after that runs on its own.

  1. Create the scheduled reportA guided wizard walks through creating a daily Sponsored Products search-term report with the right columns — or Todoza sets it up with you in about 10 minutes.
  2. Upload the first fileUpload the CSV or XLSX directly so the dashboard has data today instead of waiting for tomorrow's scheduled email.
  3. Let the email import itselfOnce the schedule is set to Daily, every following report is matched to your account and imported automatically.
  4. Review spend, sales, ROAS, and wasteSee the numbers at account, campaign, ad group, target, and search-term level, compared to the previous period.
  5. Review recommendationsDecide whether to add a negative, reduce a bid, monitor, or explore an opportunity.
  6. Export the Performance ReportGenerate a client-ready PDF with the same numbers and the still-open recommendations, ready to hand to someone outside the account.

Manual report review vs Todoza

A repeatable import beats another one-off export.

Manual Amazon Ads reporting

  • Export a search-term report by hand, every time
  • Re-derive spend, sales, ROAS, and waste from scratch each period
  • Previous-period comparison needs formulas and repeated cleanup
  • Sharing performance with a client means building a deck or a doc by hand
  • Malformed exports or missing columns fail silently

Todoza Report Analyzer

  • Upload once, or schedule a daily email that imports itself
  • Spend, sales, ROAS, ACoS, and wasted spend rebuilt automatically
  • Previous-period comparison built into every view
  • One-click client-ready Performance Report PDF
  • Every import logged, with skipped rows itemized by reason
Read-only analysis Todoza analyses imported reports and does not change campaigns automatically.
Upload or scheduled email Import by hand once, or set a standing daily report and forget it.
Built for many accounts Role controls and marketplace filters support teams, agencies, and brand owners.

Pricing

Simple plans. Real savings.

Hatchling

For trying Todoza

£0/mo

Free forever

  • Up to £500/month ad spend
  • 1 marketplace
  • Daily report imports
  • Basic Waste Feed
  • 6 months of history

Todozavr Royalty

Unlimited usage. Maximum glory.

£59/mo

Billed monthly

  • Everything in Waste Hunter
  • Unlimited ad spend
  • Unlimited marketplaces
  • Unlimited report imports
  • Unlimited team members

Royal treatment

  • Crown on your avatar 👑
  • Addressed as "Your Most Honourable and Generous Majesty"
  • Todozavr postcard
  • Thousands of thank-yous

Turn your next Amazon Ads export into a client-ready Performance Report.

Upload a report or schedule the daily email, then export a shareable snapshot of performance the moment you need one.

Open Amazon Ads Hub