Which Amazon Ads Report Types Are Supported?
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Quick answer
Sponsored Products search-term reports are the core report type supported for product targeting analysis. These reports supply daily search-term data with spend, clicks, sales, and conversion details. Tools in this category accept CSV or XLSX uploads or automated email imports of those daily files. Sponsored Brands and Sponsored Display reports are generally not part of the supported workflow, so campaign comparisons should be built around Sponsored Products search-term data.
That focused scope actually helps when you are comparing targeting performance across campaigns. By working from the same report type, you avoid mixing formats that can make side-by-side decisions harder.
What the supported report type includes
The primary input is a Sponsored Products search-term report. You can usually upload it as a CSV or XLSX file, or set up scheduled email imports so reports arrive automatically. Amazon Ads Report Analyzer is built around this daily Sponsored Products workflow and produces ready-to-share snapshots from the imported data.
Keep the following in scope:
- Sponsored Products search-term reports
- Daily granularity
- Direct CSV/XLSX upload or scheduled email import
How daily search-term data supports cross-campaign comparison
Daily data makes it easier to compare targeting performance without waiting for weekly or monthly roll-ups. A search term that looks acceptable in a monthly view can hide short-lived spend spikes that need a bid adjustment or negative keyword. Because the supported flow uses daily Sponsored Products reports, you can align the same date ranges across multiple campaigns.
- Aligns time periods across accounts and campaigns
- Shows performance shifts before they become long-term patterns
- Supports clearer bid and negative keyword decisions
When this matters
This matters most when multiple people are reviewing campaign data. If one teammate looks at Sponsored Brands reports while another works from Sponsored Products search terms, the comparison can become inconsistent. Sticking to a shared report type keeps the analysis aligned and makes team approvals for negative keywords or bid changes more straightforward.
Related products
Related guides
Choosing the right supported report type is a practical first step before you compare product targeting performance across campaigns. If you are building that comparison workflow, the broader guide on comparing product targeting performance across campaigns covers how to turn these report inputs into consistent cross-campaign decisions.