Which Amazon Marketplaces Are Supported?
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Quick answer
Amazon marketplace support across these tools covers ten storefronts: US, UK, DE, FR, IT, ES, CA, AU, UAE, and JP. This coverage lets advertisers manage search-term data, wasted spend, and performance snapshots from a single workspace. Because each marketplace may report in a different local currency, consistent coverage is a practical requirement before comparing spend, sales, or ROAS across regions. Teams handling multiple European sites, North American accounts, or Middle East storefronts typically need this broader view.
If you are evaluating reports for multi-currency ad spend, the supported marketplace list is the first filter to check. A tool that omits CA or AU can create reporting gaps even when the dashboard itself looks complete.
Supported marketplaces at a glance
The supported coverage spans North America, Europe, Asia-Pacific, and the Middle East. You will typically see the following storefronts in the tool interfaces:
- North America: US, CA
- Europe: UK, DE, FR, IT, ES
- Asia-Pacific: AU, JP
- Middle East: UAE
Some tools may display United Arab Emirates as AE rather than UAE, but it refers to the same marketplace.
How marketplace support affects reporting and tool choice
When a tool recognizes all ten storefronts, you can compare search-term performance and wasted spend without stitching together separate exports. For example, the Amazon Negative Keyword Tool evaluates each search term against campaign-specific signals, which is more useful when the same workspace includes DE, JP, or AE data.
In a multi-currency reporting workflow, local currency totals may need conversion before they are combined. A supported marketplace list gives you confidence that the tool can import and display those inputs consistently, but it does not replace a defined daily or monthly FX rule.
When this matters
Marketplace coverage becomes especially important when you manage campaigns across multiple countries and currencies. If you run Sponsored Products in the UK, DE, and FR, you need a single view that does not skip one region. The same applies to agencies reporting to clients with accounts in North America and the Middle East.
- You want to compare ROAS or wasted spend across supported storefronts.
- Daily FX reporting is part of your workflow, so missing markets distort totals.
- Your team needs consistent exports for review without manual clean-up.
Related products
Related guides
Because multi-currency reporting depends on consistent marketplace inputs, this coverage list is the foundation for reliable daily and monthly FX comparisons. For the next step, revisit the main multi-currency reporting guide to apply daily FX vs monthly FX rules consistently across this same list.