Which Amazon report types are supported?
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Quick answer
Sponsored Products search-term reports are the most commonly supported Amazon Ads report type across waste-reduction and analytics tools. Some products accept only this report format, while others process broader campaign data. Support typically includes CSV or XLSX uploads and scheduled email import. This distinction matters because it determines the depth of campaign visibility available before you scale product targets.
Report compatibility should be an early filter when choosing an Amazon Ads tool. A product that only reads Sponsored Products search-term reports can still help you clean up low-performing search terms, but it will not cover Sponsored Brands or Sponsored Display data if those are missing from your workflow.
What report types are typically supported
Sponsored Products search-term reports are the most common supported format. These reports show search term performance, spend, clicks, and conversion data that teams use to find negative keyword candidates. One example is Amazon Ads Report Analyzer, which supports this report type at daily granularity through CSV or XLSX uploads or scheduled email import.
Other systems take a broader approach. Amz Ad Waste Detector - Amazon Ads Analytics Module is described as processing multiple Amazon Ads report types to detect inefficiencies. However, support for Sponsored Brands and Sponsored Display is not universal, so confirm those formats before relying on a tool for full-funnel reporting.
How report format affects cleanup workflows
Report support shapes how quickly you can move from raw data to a prioritized cleanup queue. If a tool only accepts Sponsored Products search-term reports, your negative keyword and bid-adjustment decisions will be limited to that campaign type. That can still cover a large share of waste for catalog-focused advertisers.
- CSV/XLSX imports work for manual exports from Amazon Ads.
- Scheduled email import removes the need to download files repeatedly.
- Search-term-level granularity is needed to rank underperforming terms.
When this matters
Report type support matters most when you are scaling product targets across multiple marketplaces or accounts. If your team relies on Sponsored Brands or Sponsored Display, a search-term-only tool will leave blind spots. In that case, you need a solution that processes broader campaign data or paired tools to cover the gap. For advertisers focused on Sponsored Products search-term waste, the supported report type is usually enough to start reducing inefficient spend without raising budgets.
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Understanding report support is a practical step before scaling winning product targets without raising waste. Once you know which Amazon Ads data a tool can read, you can build a cleanup process that preserves top-performing targets and trims the rest.