Supported Amazon Ads Report Types
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Quick answer
Amazon Ads reporting tools typically support detailed analysis for Sponsored Products search-term reports, allowing sellers and agencies to automate data import and monitor key advertising metrics. However, coverage for Sponsored Brands and Sponsored Display report types is often limited or requires alternate solutions, depending on the tool. Understanding which reports your analysis tool supports ensures efficient campaign tracking and optimization.
Choosing the right Amazon Ads analytics tool starts with understanding which types of reports are compatible. Not all solutions offer the same coverage, particularly for Sponsored Brands and Sponsored Display campaigns.
Which Reports Are Most Commonly Supported?
Most Amazon Ads analytics platforms focus on Sponsored Products search-term reports. This report type provides granular insights into how individual keywords perform, making it essential for optimizing campaigns and controlling wasted spend. Tools like the Amazon Ads Report Analyzer automate the import and daily handling of these reports for multi-account management.
Support Limits for Sponsored Brands and Display
Currently, many third-party analytics tools do not provide direct support for Sponsored Brands or Sponsored Display reports. If you manage campaigns that rely heavily on these formats, you may need to supplement with native Amazon dashboards or explore additional specialized solutions. Always confirm with your tool of choice to ensure it meets your reporting needs beyond Sponsored Products.
When This Matters
If your business strategy spans multiple ad types or multiple accounts, knowing your analytics tool's report compatibility prevents surprises and helps maintain accurate analysis. This is especially important for agencies or large sellers looking to streamline operations across several campaigns without resorting to manual spreadsheet work.
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Understanding which Amazon Ads reports are supported by your analysis solution is key to efficient multi-account management and accurate performance tracking. For more on streamlining the analysis of multiple Amazon Ads accounts, explore the full guide on managing ad data without manual spreadsheet merging.