What Report Types Does the Amazon Ads Report Analyzer Support?
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Quick answer
The Amazon Ads Report Analyzer accepts Sponsored Products search-term files at daily granularity. CSV and XLSX uploads work, and scheduled daily email imports can automate data collection. Sponsored Brands and Sponsored Display reporting are not included at this time. After processing, the tool creates a PDF snapshot with key metrics and recommendations for manual bid and negative keyword review.
If you are running Sponsored Products campaigns, this format match is direct. The daily search-term data gives you a consistent view of which queries are driving spend, so you can flag inefficient terms before any manual bid change.
Supported report type: Sponsored Products search terms
The Amazon Ads Report Analyzer is built around Sponsored Products search-term reports with daily data. You can upload these files directly or set up scheduled email imports so processing happens without a manual download after the first configuration.
- CSV or XLSX upload from Amazon Ads
- Daily scheduled email import
- PDF snapshot with key metrics and recommendations
This structure works well for reviewing which customer search terms matched your ads and how they performed over a single day before you decide on bid or negative keyword actions.
What the Analyzer does not cover
Sponsored Brands and Sponsored Display reports are not yet available in the Analyzer. If those campaign types are part of your account, you will need to review them separately before deciding where to adjust ASIN-level bids.
The tool does not apply negative keywords or change bids automatically. It remains a read-only analysis layer, so any changes still require team approval and manual action in Amazon Ads.
When this matters
This matters most when you are building a repeat reporting process for a Sponsored Products-heavy account. You get a consistent daily import and a snapshot that can be shared with a team before bid changes are prioritized.
If Sponsored Brands or Sponsored Display make up a large share of your spend, you may want to use a broader dashboard for those segments or keep separate exports. For teams focused on prioritizing ASIN targets for bid increases, matching the right report type prevents wasted time on unsupported files.
Related products
Related guides
For Amazon Ads teams that need to prioritize ASIN targets for bid increases, knowing which report types the Analyzer accepts is a practical first step. Sponsored Products search-term reports are supported now, which covers many day-to-day bid and negative keyword decisions. If your reporting workflow includes other ad types, you can still use the dashboard or manual files alongside this tool and return to the main guide for prioritization context.