What Performance Metrics Can Be Tracked?

Core metrics these dashboards track

A typical read-only dashboard consolidates the following Amazon Ads metrics in one view:

• Ad spend — total amount paid for clicks or impressions depending on campaign type.
• Sales — revenue attributed to the ads being analyzed.
• ROAS — return on ad spend, usually calculated as sales divided by ad spend.
• ACoS — advertising cost of sale, or ad spend divided by sales, shown as a percentage.
• Orders — number of purchases generated by the ads.
• Clicks and CPC — engagement volume and average cost per click.
• CTR — click-through rate, indicating how often an ad is clicked after being shown.
• Conversion rate — share of clicks that result in orders.
• Wasted spend — spend that did not lead to a desired outcome, often identified through low-performing terms.

These values can appear at account, campaign, ad group, or search term level, which makes period-over-period comparison easier.

Using the metrics to manage search terms

In an auto campaign, each search term can behave like its own performance unit. A term with high clicks but a low conversion rate and significant wasted spend is usually a strong negative keyword candidate. A term with consistent orders, acceptable ACoS, and healthy ROAS is one you might move into a manual campaign or increase bids on.

For example, the Amazon Ads Dashboard by Todoza consolidates these metrics so you can quickly see which terms are driving profitable volume and which are consuming budget without converting.

When this matters

Detailed metric tracking matters most when you manage several campaigns or marketplaces. Manual checks in Amazon Advertising Console can become slow, and a dashboard or analyzer helps you compare values side by side. It is also useful before a negation or bid-change pass, because a single metric like clicks or sales can be misleading without conversion and waste context.