Can these tools track wasted spend by match type?
← Back to How to Compare Keyword CPC Across Match Types
Quick answer
Wasted spend by match type is identified by reporting on performance and cost metrics at the level of each keyword match type. Analytics tools for Amazon Ads allow users to drill down into which match types—such as broad, phrase, or exact—are associated with inefficient ad spend, helping to highlight specific keywords or search terms that may not be performing well.
If you’re working to optimize Amazon Ads campaigns, knowing where your budget is wasted is essential. Tools designed for PPC analytics can break down wasted spend and provide clear insights by match type, so you can make informed decisions about your ad strategy.
How Match Type Data Reveals Inefficiencies
Analytics platforms often provide dedicated reporting modules that segment keyword performance by match type. This allows advertisers to view spend, clicks, sales, and return on ad spend (ROAS) for each match type independently. By isolating underperforming search terms or keywords within a specific match type, it becomes easier to find and address areas where budget is being squandered.
Using Tools to Track and Act on Wasted Spend
Solutions like Amz Ad Waste Detector and Amazon Ads-specific dashboards provide multi-level views—letting users see waste at campaign, ad group, or even individual search term levels. These insights empower teams to flag keyword candidates for negative matching or bid reduction, rather than making automatic campaign changes, resulting in more efficient use of ad budgets.
When Match Type Analytics Matter
This approach matters most for sellers or agencies managing large or complex Amazon Ads accounts. Detailed match type reporting reduces guesswork, helping you cut spend on inefficient areas without prematurely excluding potentially valuable search terms. It’s invaluable for consistent optimization and maximizing return on ad investment.
Related products
Related guides
By tracking wasted spend at the match type level, you can better understand your keyword strategy’s strengths and weaknesses—supporting more informed comparisons of CPC and overall efficiency across your campaigns. For a broader look at analyzing keyword performance, return to the main guide on comparing keyword CPC across match types.