How to Target Underperforming Search Terms Across Multiple Accounts
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Quick answer
Identifying underperforming search terms across multiple Amazon Ads accounts is a process that consolidates performance data from various accounts to reveal terms that waste spend or fail to convert. Using dedicated tools and ranked cleanup queues, teams can efficiently find, review, and take action on low-performing keywords without the time-consuming task of manually merging spreadsheets from each account or marketplace.
Managing more than one Amazon Ads account or marketplace can make it difficult to track underperforming search terms. With data scattered in separate reports, it’s easy to overlook negative trends or wasteful terms. Fortunately, there are ways to gather and review this information in a unified way, saving hours of manual spreadsheet handling.
Consolidating Performance Data Efficiently
The first step to identifying underperforming search terms across multiple Amazon Ads accounts is automating the import of search-term reports. Solutions like the Amazon Negative Keyword Tool by Todoza are designed to collect data from various accounts and marketplaces. By ranking search terms based on account- and campaign-specific performance signals—like spend, sales, ROAS, and clicks—these tools help surface where attention is needed most across your portfolio without duplicated effort.
Review and Action: Ranked Cleanup Queues
Instead of setting blanket thresholds, specialized tools build a prioritized cleanup queue that considers campaign maturity, cost per acquisition, conversion rates, and more. This allows teams to make informed, case-by-case decisions about which search terms should be moved to negative keywords or have bids reduced. Importantly, these solutions are read-only—every change is reviewed and approved by your team, maintaining full control over account adjustments.
When Cross-Account Visibility Matters
Cross-account analysis is particularly valuable for agencies, large brands, or sellers managing activity in multiple countries. If you manage several brands or marketplaces, reviewing underperforming search terms in a single, ranked view saves considerable time and helps ensure performance is consistently optimized everywhere, not just in top-spending accounts.
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Bringing all your Amazon Ads search term data together streamlines the identification and management of underperformers. This unified approach not only reduces manual work but also strengthens your strategy—directly supporting the bigger goal of analyzing multiple Amazon Ads accounts without endless spreadsheet merging. For more advanced guidance, see our full guide on how to analyse multiple Amazon Ads accounts without merging spreadsheets manually.