Which Marketplaces Are Supported?
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Quick answer
Amazon Ads KPI comparison tools provide support for a broad range of major marketplaces, allowing advertisers to analyze and benchmark campaigns across key global regions. Supported Amazon marketplaces include the United States, United Kingdom, Germany, France, Italy, Spain, Canada, Australia, United Arab Emirates, and Japan. This coverage helps ensure maximum flexibility when managing and comparing multi-market Amazon advertising accounts.
If you manage Amazon Ads in more than one country, using KPI tools that support a wide selection of marketplaces can simplify reporting and performance analysis. Knowing which regions are covered will help you plan and align your comparison workflows more effectively.
Marketplace Coverage Overview
KPI comparison tools designed for Amazon Ads typically support these main marketplaces: US, UK, DE, FR, IT, ES, CA, AU, UAE, and JP. By working across such a diverse set of marketplaces, the tools enable advertisers, agencies, and analytics teams to consolidate data for consistent and fair comparison of campaign results.
- Europe: United Kingdom, Germany, France, Italy, Spain
- North America: United States, Canada
- Asia-Pacific: Japan, Australia
- Middle East: United Arab Emirates
Benefits of Broad Marketplace Support
With unified marketplace support, teams managing multi-region accounts save time and gain accurate, apples-to-apples comparisons using key metrics like ROAS, ACoS, and sales. This is especially valuable for agencies and brands with products listed in several Amazon countries. For hands-on management of negative keywords, the Amazon Negative Keyword Tool by Todoza ensures your data stays aligned across all supported regions.
When This Matters
Broad marketplace support is crucial if you're expanding your advertising beyond a single country, or if you need to standardize reporting for global clients. Without this, comparing performance or managing campaigns uniformly becomes far more complex and error-prone.
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Related guides
Supporting a wide range of Amazon marketplaces is essential for accurate KPI comparison and holistic campaign management. For more details on how to structure your reporting, see the main guide on comparing Amazon Ads accounts using the same KPI framework.