What Amazon marketplaces are supported?
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Quick answer
Amazon marketplace support in advertising analytics tools generally spans up to nine Amazon marketplaces. This means sellers and agencies can potentially compare advertising data across accounts in different regions without switching platforms. However, exact coverage is not universal. Some tools may support fewer markets or only specific Amazon domains, so it is important to check each tool's product details or documentation before relying on it for global reporting and ROAS comparisons.
If you manage Amazon campaigns in multiple countries, supported marketplaces are more than a checklist item—they affect how complete your ROAS comparisons can be. The tools covered on this site are built for read-only analysis, so verifying that your target marketplace is included should happen before you upload reports or set up automatic imports.
How marketplace coverage affects ROAS comparisons
Marketplace support determines whether you can pull search-term, spend, and sales data for a specific Amazon domain into the same dashboard or report. If a marketplace is not supported, that account's auto targeting data will be missing from your comparison, which can make group-level ROAS look better or worse than it actually is. Most of the tools in this category are read-only, so they rely on Amazon Advertising reports and scheduled imports. The supported marketplaces are typically listed in the product details, but they can change over time.
How to check marketplace coverage before you commit
A short review process can prevent reporting gaps later. Start with the tool's product page and look for the marketplaces section rather than assuming all Amazon regions are included.
- Review the product details for a marketplace count or list of supported Amazon domains.
- Confirm whether your primary selling regions are covered, especially if you use separate accounts for North America, Europe, or Asia.
- Ask whether scheduled report imports work for each marketplace you need.
- Test with a small CSV or XLSX upload from one marketplace before expanding to all accounts.
For example, the Amazon Ads Report Analyzer specifies support for multiple Amazon accounts and nine marketplaces and can import CSV or XLSX Sponsored Products reports. That makes it easier to confirm coverage before setup.
When multi-marketplace support matters most
This is especially relevant for agencies managing several Amazon brands or for sellers expanding into new regions. Instead of combining data manually, supported marketplaces let you view search-term performance side by side.
- Comparing the same targeting group across two marketplaces to see if ROAS differences are structural or account-specific.
- Preparing client-ready snapshots that include all active Amazon markets.
- Reviewing negative keyword candidates across regions without creating separate workflows.
Related products
Related guides
Marketplace support is one of the first filters for the ROAS comparison workflow. Once you know your target regions are covered, you can move on to evaluating auto targeting groups, search-term waste, and bid decisions. See the full approach in our guide to comparing Amazon auto targeting groups by ROAS.