Supported Data Types
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Quick answer
Supported data types for multi-marketplace Amazon Ads report analysis are the various file formats, granularities, and report types compatible with supported tools. Typically, these include CSV or XLSX reports generated from the Amazon Ads console and key details such as campaign, ad group, keyword, and search term data. Cross-marketplace reporting is enabled by the import of these standardized formats.
Understanding which Amazon Ads data types are supported is essential for anyone aiming to aggregate, compare, or analyze campaigns spanning multiple marketplaces. Each platform may have specific requirements and limitations that affect how you can structure your reporting workflow.
What File Formats and Report Types Are Supported?
Most Amazon Ads reporting tools, such as the Amazon Ads Report Analyzer, support CSV and XLSX file imports. Reports must follow the formats generated by Amazon’s Ads console. Of the various report types, Sponsored Products search-term reports are broadly compatible and can be imported at daily granularity, making them suitable for detailed marketplace-level analysis. At present, other report types like Sponsored Brands and Sponsored Display are typically not supported for consolidation.
Key Data Entities Available for Analysis
Supported data focuses on components essential for campaign optimization, including campaign status, ad group details, keyword and target performance, search terms, and advertised ASINs. Performance metrics such as spend, clicks, sales, ROAS, and ACoS can be imported, aggregated, and compared. Tools like the Amz Ad Waste Detector are designed to use these data types to flag inefficient spend and optimize results across accounts and marketplaces.
When Data Type Support Matters
Knowing the specifics of supported data types matters most when optimizing large-scale Amazon ad operations or reporting across multiple regions. Limitations on report type support may influence which metrics you can aggregate, and which platforms or modules best fit your reporting requirements. Standardized file compatibility ensures you can automate imports and produce unified snapshots for broader analysis.
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Choosing the right tools and understanding supported data types are key steps in streamlining Amazon Ads reporting across regions. For a deeper look at multi-marketplace consolidation strategies, explore how to combine Amazon Ads reports from multiple marketplaces.