What Reporting Formats Are Supported for Amazon Ads Data?
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Quick answer
Amazon Ads reporting tools support CSV, XLSX, and TSV file imports for Sponsored Products search-term data, along with scheduled email delivery to a dedicated inbox. These formats let teams centralize reports from multiple Amazon accounts and marketplaces without manual export each time. Uploads are generally handled through a browser interface or automated daily routines, which then normalize the data for cross-country trend comparison and waste analysis.
If you are comparing performance across Amazon marketplaces, the import format is often the first friction point. The most practical workflow uses the report types Amazon already provides, whether that means a quick manual upload or a scheduled email that arrives each day without extra effort.
File formats these tools accept
Most Amazon Ads analytics tools in this category accept CSV and XLSX as the standard upload options. Some dashboards also accept TSV files, which appear in certain export workflows. The files typically contain search-term performance data, including spend, sales, impressions, clicks, and calculated metrics.
For teams working across multiple Amazon marketplaces, staying with these common spreadsheet formats keeps the import process consistent. A single upload can include multiple country-level reports, but the tool still needs to map each report to the correct account and marketplace after the file is processed.
Manual uploads and scheduled email imports
Two main import paths are supported. Teams can upload report files directly through the tool interface, often as multiple files at once. The second path uses Amazon's report scheduler pointed at a unique inbox, so daily Sponsored Products search-term reports arrive automatically.
- Manual CSV/XLSX/TSV upload from Amazon Ads exports
- Scheduled daily email import through a dedicated inbox
- Multi-file upload for consolidating accounts or countries in one session
For example, Amazon Ads Report Analyzer supports file uploads up to 20MB and automated daily imports.
When report format support matters
Support is generally strongest for Sponsored Products search-term reports at daily granularity. Sponsored Brands and Sponsored Display reports are not covered by every tool, so teams running mixed campaign types may need to check the specific import template before relying on a workflow.
Because these tools are read-only by design, imported reports power analysis, dashboards, and client-ready PDF snapshots rather than live campaign changes. That makes them useful for reviewing period-over-period performance and identifying waste before making decisions manually in Amazon Ads.
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Related guides
For multi-country Amazon Ads analysis, the right report format is the foundation. Once CSV or XLSX data flows reliably from each marketplace, teams can move from raw exports to clearer trend comparisons across accounts. If you are building that workflow, start with the import methods described here and then apply them to the broader process in how to compare campaign trends across countries in Amazon Ads.