Amazon Ads Cleanup Plan Dashboard for Search Term Review

What the Cleanup Plan dashboard shows

A Cleanup Plan dashboard works by ranking search terms against the performance that matters inside each campaign, rather than forcing one account-level threshold. For example, Amazon Negative Keyword Tool by Todoza uses spend, sales, and ROAS to classify terms as negative keyword candidates or bid-reduction opportunities. The workspace typically surfaces:

• Impressions, clicks, spend, and sales for each term
• ROAS compared with the campaign target
• Negative keyword candidates where spend builds without meaningful orders
• Bid reduction opportunities where a term is relevant but not efficient at its current bid

That turns campaign harvesting into a review task instead of a spreadsheet hunt.

How to review negative keyword candidates

The value of the dashboard depends on how carefully you review the candidates. A term with only a few clicks is usually not ready for a negative match unless the query is clearly irrelevant. A stronger signal is a term that has accumulated enough spend to matter and still misses the campaign ROAS target.

A practical review sequence looks like this:

• Sort candidates by wasted spend or spend volume first
• Check whether the search term is relevant to the product
• Negate clearly irrelevant or repeated non-converting terms
• Lower bids on relevant terms that need more efficiency before being harvested

When a Cleanup Plan dashboard matters most

This type of dashboard is most useful when Amazon auto campaigns generate more search terms than you can review comfortably in a weekly report. It also fits teams that need a shared review space, because role-based access lets different people own negative keyword decisions or bid adjustments without giving everyone full campaign permissions.

If you manage only a few campaigns, a manual export may still work. The dashboard becomes the better fit when you need a repeatable, documented way to decide which terms are ready for action.