Using Amazon Ads Scorecards for Agencies and Multi-Brand Teams
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Quick answer
A multi-brand Amazon Ads scorecard is a shared performance framework that uses role-based permissions and consolidated account views. It lets agencies and in-house groups compare account health, monitor efficiency metrics, and distribute review responsibilities without exposing every team to every setting. The model works best when scorecards are organized by client, brand, marketplace, or campaign group, so each stakeholder sees relevant data while leadership retains a portfolio-level view.
For agencies managing several Amazon accounts, the practical hurdle is often keeping reporting consistent while limiting access to the right people. A dashboard-oriented scorecard can become the central reference point for weekly or monthly performance conversations across brands.
Role-based access for client and brand separation
Agencies typically need different permission levels for media buyers, account leads, and client stakeholders. Role-based permissions allow viewers to see performance summaries without being able to modify underlying data or view unrelated accounts. This separation is especially useful when a single team handles several brands that should not share competitive details.
- Media buyers can review campaign-level metrics for assigned accounts.
- Account leads can track cross-marketplace progress and flag underperforming areas.
- Clients or brand managers can view approved snapshots without seeing internal notes.
Consolidating multi-account data for portfolio reviews
Consolidation means pulling Sponsored Products data from multiple Amazon accounts into one reporting layer. Amazon Ads Dashboard by Todoza aggregates reports and tracks key performance indicators across accounts and marketplaces, which helps agencies compare performance without switching between seller consoles. The goal is not to erase account boundaries but to make trends and outliers easier to spot.
Keeping the same metric definitions across clients also makes portfolio reviews faster and less error-prone.
A practical agency setup
Start by grouping accounts by client or brand, then define the core metrics each scorecard should show. A common setup includes spend, sales, ROAS, clicks, and wasted spend signals. Review cycles can be split by account manager, with a final portfolio view for leadership.
- Schedule a weekly import of search-term and campaign reports.
- Assign each account manager to a limited set of accounts.
- Use a shared read-only dashboard for client check-ins.
- Create separate snapshots for clients that only show their brand data.
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This team-focused structure fits directly into a global Amazon Ads performance scorecard. Once roles, account groupings, and metric definitions are consistent, agencies can scale reporting across more clients without losing the clarity that a single-brand view provides.