How do I manage wasted spend for match types?
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Quick answer
Managing wasted spend for Amazon match types involves closely analyzing the performance of your keywords and search terms. By leveraging analytics tools, you can quickly spot underperforming terms, adjust bids appropriately, and utilize negative keywords to stop spending on inefficient matches. This systematic approach helps you focus ad budgets on the search terms and match types that actually drive sales or meet your return on ad spend targets.
Keeping wasted spend under control is crucial in Amazon advertising, especially when broad, phrase, and exact match types can perform so differently. Through careful tracking and adjustments, you can reduce unnecessary spend and improve your campaign profitability.
Pinpoint Underperforming Match Types
Start with analytics tools that provide breakdowns by match type and search term. Look at KPIs such as spend, clicks, orders, ROAS, and conversion rate to flag where your budget isn’t translating to sales. For instance, solutions like the Amz Ad Waste Detector compare spend and return for each match type, highlighting where sales or ROAS targets are missed. This helps you quickly prioritize which terms or match types need attention or exclusion.
Optimize with Negative Keywords and Bid Adjustments
Once you’ve identified wasteful terms, address them by adding those phrases as negative keywords. This blocks future spend on search terms that consistently underperform. Adjusting bids down for lower-performing match types can also help realign your spend. Using specialized tools, such as the Amazon Negative Keyword Tool by Todoza, streamlines the process of assigning and analyzing these changes for efficient campaign management.
When This Matters Most
If you’re running campaigns across multiple ad groups or account structures, wasted spend can escalate quickly—especially with broad and phrase match types. Regular review and discipline in keyword management becomes even more critical as your account complexity grows.
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Keeping wasted spend in check is an ongoing process that strengthens the value of every ad dollar you invest. Mastering these techniques across match types ties directly into understanding the broader topic of how Amazon ad performance differs by keyword strategy. For even deeper insights, visit our main guide on Amazon Broad vs Phrase vs Exact Match.