How to Use Amazon Ads Portfolios for Brand-Level Reporting

What You'll Need

• Amazon Negative Keyword Tool by Todoza – for analyzing and classifying inefficient search terms across campaigns.
• Amazon Ads Report Analyzer – for automating the process of importing and processing search-term reports for snapshot reporting.
• Amz Ad Waste Detector - Amazon Ads Analytics Module – for deep analysis and tracking of spend efficiency and campaign metrics.
• Amazon Ads Dashboard by Todoza – for consolidated dashboard visualizations and portfolio-tracking at a brand level.

Brand Reporting Starts With Good Data

Choose Amazon Ads analytics tools that support portfolio-driven reporting and allow you to aggregate, automate, and compare brand performance across accounts. A robust setup helps centralize your metrics and saves time by removing manual report wrangling.

Step 1: Consolidate Cross-Account Data with Portfolios

Start by grouping your Amazon advertising campaigns into well-defined portfolios, organizing them by brand, product line, or business unit. Setting clear portfolio boundaries helps consolidate cross-account data for unified analysis and performance snapshots. In Amazon Ads, portfolios enable advertisers to review spend, performance metrics, and trends at the brand level—essential for agencies and brands that manage multiple brands or countries. Avoid mixing unrelated products; align each portfolio to a single reporting target for clarity.

Implementing a solution such as Amazon Ads Dashboard by Todoza helps unify campaign data from disparate accounts or marketplaces into a single reporting interface. This brings greater oversight for teams managing several accounts simultaneously.

Step 2: Schedule Automated Report Imports

Once your portfolios are structured, set up automated reporting to streamline the workflow. In Amazon's Ads Console, enable scheduled search-term report exports covering your chosen portfolios. To handle incoming reports, use a tool such as Amazon Ads Report Analyzer, which supports scheduled daily imports and background processing of Sponsored Products search-term reports.

Configuring scheduled reports ensures campaign data is always current, maximizing your ability to track spend, identify performance fluctuations, and respond quickly without manual data handling. By automating this step, you schedule automated report imports to save time and reduce errors.

Step 3: Identify Inefficient Ad Spending Using Analytics

With fresh data flowing into your analytics tools, turn your attention to actionable insights. Use analytics modules built for Amazon Ads, such as Amz Ad Waste Detector - Amazon Ads Analytics Module, to scan for underperforming search terms, inefficient campaign spend, and metrics that fall outside set ROAS or ACOS targets.

Leverage reporting tools that allow you to identify inefficient ad spending portfolio-wide, not just at the campaign level. These insights are central to brand-level reporting, highlighting where budgets are being wasted and where corrective action is needed for portfolio-wide efficiency.

Step 4: Generate Clear Snapshot Reports for Stakeholders

Stakeholders often require high-level summaries, not granular data. Use your automated analytics suite—such as the Amazon Ads Report Analyzer—to generate clear snapshot reports which highlight KPIs, performance trends, and spend breakdowns at the portfolio or brand level. Snapshot PDFs are an efficient way to communicate progress, trends, and problem areas to non-technical stakeholders.

Automating this reporting minimizes manual report building and enables periodic delivery (weekly, monthly) for up-to-date brand performance overviews.

Step 5: Focus on Actionable, Brand-Level Data

To drive true value from your brand-level reporting, look beyond surface metrics and focus on actions you can take across the entire portfolio. Use the insights delivered from consolidated dashboards—like those from Amazon Ads Dashboard by Todoza—to spot trends, uncover recurring inefficiencies, and support strategy adjustments at scale.

Finally, extend the approach by utilizing keyword analysis tools—such as Amazon Negative Keyword Tool by Todoza—to optimize search term inclusion/exclusion lists on a portfolio scale. This ensures you focus on actionable, brand-level data and continually refine your Amazon advertising efforts for maximum impact.

Get More Value From Your Portfolio Data

Use analytics modules to pinpoint trends and sources of waste. Regularly review your portfolio dashboards for outliers and actionable insights. Well-maintained reporting surfaces growth opportunities as well as cost-saving quick wins.