How to Prioritise Search Terms Using SIS, ROAS and Conversion Rate
Quick answer
Prioritising search terms for Amazon Ads using SIS (Search Impression Share), ROAS (Return on Ad Spend), and conversion rate helps advertisers efficiently reduce wasted spend while maximising campaign results. Accurate measurement of these metrics empowers decision-makers to identify which terms require negative keywords, bid adjustments, or further analysis, ensuring higher profitability across campaigns.
Maximise Amazon Ads efficiency using data-driven prioritisation methods.
Successfully managing Amazon Advertising campaigns requires knowing which search terms deserve your time, budget and optimisation efforts. This guide is for advertisers, PPC managers and brands who want to prioritise search terms using Search Impression Share (SIS), Return on Ad Spend (ROAS), and conversion rate. Here, you'll find the most effective analytic tools and methods to identify, compare and take action on your highest- and lowest-performing terms.
Overview: Comparing Methods and Tools for Search Term Prioritisation
To make the biggest impact on your Amazon Ads performance, you need tools built for visibility, insight and actionable recommendations. Focus on metrics like Spend, Impressions Share (SIS), ROAS, and Conversion Rate to filter out search terms that consistently underperform. The right solution will help you quickly import data (manually or via automation), highlight problem areas, and guide you to optimal decisions—whether that means adding negative keywords, lowering bids, or reallocating spend. Let's compare the leading Todoza tools tailored to each aspect of this workflow and discuss which fits your campaign size, reporting needs, and organisation type.
Key Metrics That Matter for Search Term Prioritisation
When analysing Amazon Ads, tracking Search Impression Share (SIS), ROAS, and conversion rate is critical for identifying where your spend is effective and where it is wasted. These metrics guide which search terms to bid up, pause, or flag for further review. Tools that aggregate this data make the prioritisation process faster and more consistent.
Amazon Negative Keyword Tool by Todoza
The Amazon Negative Keyword Tool by Todoza is purpose-built for teams looking to identify and prioritise unwanted search terms. It imports Amazon Search Terms reports through manual upload or scheduled emails and classifies every term as a candidate for negative keyword addition, bid reduction, or secondary review. Priority rankings are driven directly by campaign data—especially spend, ROAS, and conversion metrics—so your focus is always on the terms impacting your bottom line.
Use this tool if you handle large or complex accounts and want a structured, risk-controlled approach to cleaning up inefficient keywords without automating changes unsupervised. Its cross-campaign, cross-marketplace dashboard provides a single source of truth for search term waste and efficiency.
Amazon Negative Keyword Tool by Todoza
Amazon Ads Report Analyzer
The Amazon Ads Report Analyzer is designed for automating import and routine analysis of Amazon Ads search term reports. It can handle daily scheduled emails or manual uploads and generates instant performance snapshots, including KPIs like ROAS, conversion rate, spend, and wasted spend. Custom snapshots are perfect for agencies or teams managing multiple accounts across various countries.
Choose this product if you need to streamline weekly imports and create shareable, client-ready reports that spotlight where spend should be shifted or campaigns adjusted. Automating your workflow and reporting means your energy goes to the most impactful actions.
Amazon Ads Report AnalyzerAmz Ad Waste Detector - Amazon Ads Analytics Module
The Amz Ad Waste Detector is a robust analytics module that processes Amazon Advertising CSV/XLSX reports from multiple marketplaces. It identifies trends by highlighting search terms where ROAS falls below your targets and where spend does not generate sales. The system offers specific recommendations, such as which keywords are ready for negative status or bid adjustment, but always leaves final actions to your campaign manager.
This is ideally suited to users responsible for performance optimisation on numerous accounts, providing broad campaign insights with the flexibility to make informed, manual changes before implementing them.
Amz Ad Waste Detector - Amazon Ads Analytics Module
Amazon Ads Dashboard by Todoza
The Amazon Ads Dashboard by Todoza gives users a unified, read-only dashboard to track all major advertising KPIs, including SIS, ROAS, conversion rate, spend, sales and wasted spend. It consolidates data from multiple campaigns and marketplaces, empowering decision makers to visualise search term performance and focus on urgently needed changes.
It's ideal for managers and analysts seeking a high-level overview with the ability to drill down on trends—without risk of accidental live changes. Prioritise problem areas by combining KPIs with historical campaign data.
Amazon Ads Dashboard by TodozaHow to Choose the Right Approach for Your Amazon Ads Prioritisation
Select the tool that matches your operational needs and preferred workflow. If you require automation for data imports and fast reporting cycles, the Amazon Ads Report Analyzer is a strong fit. Teams focused on negative keyword clean-up with detailed control should consider the dedicated Amazon Negative Keyword Tool. For campaign-wide and account-wide analytics, both Amz Ad Waste Detector and the Amazon Ads Dashboard equip you to spot performance issues at scale, with role-based access for larger teams. Integrating these tools with a structured decision-making process will keep wasted spend to a minimum while maximising profitable growth through regular review of SIS, ROAS and conversion data.
Ad Optimisation Strategies for Maximum Efficiency
Effective prioritisation is not just about finding wasted spend—it's about systematically reallocating budget to the most efficient keywords. Set regular review cycles, communicate findings with your team, and always document changes so you can adapt quickly as Amazon's ad landscape evolves.
Frequently Asked Questions
How do these tools rank and prioritise Amazon search terms?
They use metrics such as SIS, ROAS, spend, clicks, and conversion rate to classify which terms cost the most with the fewest results. Terms with low ROAS or low conversion rate and high spend are typically prioritised for action.
Can I use these tools for multiple Amazon accounts?
Yes, Todoza tools such as the Analyzer and Dashboard support multiple accounts and marketplaces, making them suitable for agencies or multi-brand setups.
Do these tools automate campaign changes in Amazon Ads?
No, most Todoza tools are read-only and provide actionable recommendations. Manual approval and updates are required for all live campaign changes.
How often should I review and update my search term priorities?
Weekly or bi-weekly reviews are recommended to catch spend and performance trends early, especially as metrics such as SIS and ROAS shift with seasonality or competition.
What key metrics should I filter on when prioritising search terms?
Focus on search terms with low ROAS, low conversion rates, high impressions but low sales, or excessive spend without significant orders to identify inefficiencies.
Can these tools generate reports and share data with teams or clients?
Yes, reporting-focused tools like Amazon Ads Report Analyzer generate client-ready PDF snapshots and support role-based access for collaborative work.
Can these prioritisation tools be used with ad platforms outside Amazon?
No, all Todoza tools featured are built specifically for Amazon Ads and are not compatible with other platforms.