How to Prepare a Cleanup Plan for Amazon Ads Bulk Operations

What You'll Need

• Amazon Negative Keyword Tool by Todoza – Tool for identifying negative keyword candidates in search term reports
• Amz Ad Waste Detector - Amazon Ads Analytics Module – Detects and analyzes wasted ad spend across Amazon Ads campaigns
• Amazon Ads Dashboard by Todoza – Dashboard view combining campaign performance and spend trends
• Latest Amazon Ads search terms and campaign performance reports (downloaded from your account)
• Spreadsheet software for plan documentation (Excel, Google Sheets, etc.)

Why Reliable Data Matters Before Cleanup

Data accuracy from consolidated reports ensures your cleanup actions address real performance gaps. Unified dashboards and analytics modules guide your prioritization and improve decision making for Amazon Ads bulk operations.

Step 1: Gather and Review Amazon Ads Performance Data

Begin by exporting your latest Amazon Ads reports, focusing on search term and campaign-level data for all relevant accounts and marketplaces. Analyze overall spend, sales, impressions, and ROAS for each campaign. Look for areas where budget is being consumed but results aren't meeting your targets—such as high-spend low-sales terms or campaigns with declining efficiency. Comprehensive data forms the foundation for a targeted and actionable cleanup plan.

If you need to combine multiple accounts or marketplaces, a centralized tool like the Amazon Ads Dashboard by Todoza can streamline the process by unifying your metric tracking in one place.

Step 2: Analyze Trends and Flag Cleanup Priorities

Segment your data by account, campaign, ad group, and search term to spot underperforming areas. Identify campaigns or ad groups consistently hitting low ROAS, poor sales volumes, or high click costs. Spend spikes, declining ROAS, or stagnant orders signal campaigns to prioritize. Record their details in your cleanup worksheet and annotate apparent causes—such as keyword bloat, outdated targeting, or budget misallocation.

Dashboards that visualize historic spend and trends, like those provided by Amazon Ads Dashboard by Todoza, are useful for quickly spotting drops or risk zones that need attention in bulk operations.

Step 3: Identify Negative Keyword and Bid Down Candidates

Examine your search terms report to find queries with low conversion rates or high spend but little revenue. Manual reviews ensure accuracy before implementing changes. Tools such as the Amazon Negative Keyword Tool by Todoza can help rank and classify which terms should become negative keywords, which may simply need lower bids, and which might require more data before acting. This distinction supports a precise, impact-driven cleanup strategy without overcorrecting.

Step 4: Create and Document Your Cleanup Action Plan

Record all flagged actions by campaign, ad group, and search term in your tracking worksheet. Separate negative keyword prescriptions, bid adjustment recommendations, and opportunities for better targeting. Collaborate with your team and assign responsible owners if needed. Ensuring each action is data-backed will reduce uncertainty and prevent accidental cuts to valuable traffic.

Step 5: Implement, Monitor, and Iterate

Manually apply changes in Amazon Ads—such as adding negatives or adjusting bids according to your plan. Monitor daily or weekly performance trends following the cleanup. Use your dashboard and analytics module to ensure changes lead to the intended improvements in spend efficiency and conversion rates. Periodically revisit your plan to refine for evolving marketplace dynamics and campaign goals.

Collaborative Cleanups for Multi-Account Amazon Sellers

When managing several accounts or regions, centralizing your cleanup plan and sharing dashboards lets teams collaborate efficiently. Assigning review owners and logging actions keep responsibilities clear and the process auditable.