How to Import Amazon Search Term Reports
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Quick answer
Amazon search-term report imports are handled through CSV or XLSX files, with drag-and-drop uploads and schedule-based email imports available in some Amazon Ads tools. The process moves Amazon campaign query data from the advertising console into a third-party interface for search term classification, waste detection, or dashboard consolidation. Supported formats and automation options vary by tool, so the right import method depends on report type, update frequency, and whether Sponsored Products data alone is sufficient.
Choosing the right import path helps you avoid manual report downloads and keeps your search-term data flowing into the analysis tools you already use. Below is a practical look at how these imports work and where each method fits.
Import formats and supported report types
Most tools in this space accept CSV or XLSX search-term reports downloaded from Amazon. Amazon Ads Report Analyzer supports Sponsored Products search-term reports at daily granularity and lets you upload files directly. It does not currently include Sponsored Brands or Sponsored Display reports, so it is best suited for Sponsored Products workflows. If your reporting covers multiple ad types, check whether the tool accepts the specific file format and granularity before committing.
- CSV and XLSX uploads are common entry points.
- Drag-and-drop upload can reduce the time spent locating files.
- Scheduled email import routes reports to a dedicated inbox for faster processing.
Matching import methods to your workflow
The import method you choose should fit how often you review search terms and what you plan to do with the data. Amz Ad Waste Detector - Amazon Ads Analytics Module accepts CSV/XLSX, automated email import, and GitHub Actions worker imports, which can suit teams that want recurring data refreshes without manual uploads. Amazon Negative Keyword Tool by Todoza imports Search Terms reports and evaluates queries using campaign-specific metrics, making it useful for turning raw search terms into negative keyword candidates or bid adjustment opportunities.
- Manual CSV/XLSX upload works well for occasional reviews.
- Email import helps when reports arrive on a schedule.
- GitHub Actions worker support suits teams already using automation pipelines.
When scheduled imports matter
Scheduled imports matter when you are managing multiple Amazon marketplaces or reviewing search terms for several brands. Instead of exporting and uploading files one by one, you can use a dedicated email inbox or automation worker to move Amazon data into the tool on a regular cadence. This becomes more valuable as the volume of campaign queries grows, because manual imports tend to create delays that postpone analysis.
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Understanding how search-term reports get imported is the practical first step before analyzing substitutes performance in Amazon Automatic Campaigns: How to Analyse Substitutes Performance. Once the data is inside the tool, you can move from raw query lists to the campaign-level decisions covered there.