How to Add Amazon Negative Keywords in Bulk with Bulksheets

Adding negative keywords in bulk with Bulksheets allows Amazon advertisers to efficiently block irrelevant or underperforming search terms across multiple campaigns. This approach ensures better control over ad spend, reduces wasted budget, and simplifies the editing process for high-volume accounts or teams managing multiple marketplaces.

Streamline your Amazon Ads campaigns with efficient bulk edits.

If you manage substantial Amazon Ads campaigns, applying negative keywords in bulk is essential for controlling costs and maintaining campaign efficiency. In this guide, you’ll learn how to identify underperforming search terms, prepare a Bulksheet for Amazon, and implement negatives in bulk to optimize your advertising efforts without manual one-by-one edits. This method saves time and minimizes errors, making it ideal for advertisers managing multiple products or geographies.

What You'll Need

Amazon Negative Keyword Tool by Todoza – Tool designed for identifying and managing underperforming Amazon Ads search terms to reduce wasted spend.
Amazon Search Terms report (CSV/XLSX download from Seller Central)
Access to Amazon Ads Bulksheets (in the Advertising Console)
Spreadsheet software (Excel or Google Sheets)

Why Use Bulksheets for Negative Keywords?

Managing negative keywords through Bulksheets allows advertisers to quickly remove wasted spend from multiple Amazon campaigns in one upload. This reduces manual effort, eliminates errors from repetitive edits, and is especially useful for teams managing many accounts or marketplaces.

Step 1: Gather and Analyze Your Search Term Data

Start by exporting your Search Terms report from Amazon Seller Central or Advertising Console. Choose the campaigns or ad groups you want to analyze, ensure you set a meaningful date range, and download the report in CSV or XLSX format. Review performance metrics such as spend, sales, conversions, and ACoS to find terms that are wasting budget without delivering results.

The Amazon Negative Keyword Tool by Todoza can accelerate this review by importing your Search Terms reports, ranking terms by spend, ROAS, or conversion rate, and making it easy to spot costly, irrelevant, or non-converting queries across multiple campaigns and marketplaces.

Step 2: Prepare Your Bulk Negative Keyword List

After identifying which search terms require blocking, collect them in a dedicated spreadsheet tab or file. For each term, record the campaign or ad group it appears in, the match type (e.g., negative exact or negative phrase), and ensure your formatting matches Amazon Bulksheet requirements. This step is crucial for a smooth upload—check Amazon’s Bulksheet documentation for any updates on accepted templates and fields.

Be mindful to avoid keywords that could inadvertently block relevant traffic to your best-selling products. Double-check that each negative makes sense for your targeting strategy and doesn’t limit your campaign reach more than intended.

Step 3: Upload Your Bulksheet to Amazon Ads

Once your negative keyword spreadsheet is finalized, open the Bulksheets section in the Amazon Advertising Console. Choose 'Upload', select your edited Bulksheet file, and follow the on-screen prompts to confirm or resolve any formatting errors. After upload, monitor the status in the Bulksheet processing page—Amazon will notify you if any negative keyword rows were skipped or formatted incorrectly, and you’ll be able to correct and re-upload as needed.

When the upload finishes, check several key campaigns and ad groups to make sure the negatives were applied as intended.

Tips and Common Mistakes for Bulk Negative Keywords

Bulk negative keyword management improves budget efficiency. But, always back up your current Bulksheet in case you need to revert changes. Always review negative keywords before uploading to avoid blocking valuable traffic. Watch for incorrect match types or copy-paste errors. Schedule regular search term reviews for ongoing campaign optimization. Updating negatives is not a one-time fix—use the Negative Keyword Tool by Todoza to automate detection and streamline bulk uploads regularly.

Keeping Bulk Negative Keyword Campaigns Organized

Use dedicated tabs or files for each upload to ensure you track which negatives were added, when, and to which campaigns. With software like the Amazon Negative Keyword Tool by Todoza, you can maintain structured records and stay consistent across your advertiser account.