Amazon Ads Report Analyzer Support for Sponsored Brands

Supported Report Scope

The Amazon Ads Report Analyzer is built around Sponsored Products search-term reports. It ingests those reports through manual upload or automated daily email, then turns them into one-click PDF snapshots with key metrics and recommendations.

Sponsored Brands and Sponsored Display reports are outside that supported scope. If your reporting needs include those campaign types, you will need to keep them in a separate process rather than expecting them to appear in the analyzer's import or snapshot output.

How This Shapes ROAS Comparisons

Because the analyzer works with Sponsored Products search-term data only, its ROAS and metric analysis stays limited to that campaign type. This still supports currency-independent snapshots when comparing Sponsored Products performance across Amazon marketplaces, but it does not extend the same comparison to Sponsored Brands or Sponsored Display.

For accounts that run all three ad types, the practical takeaway is not to treat the analyzer as a single source for total Amazon Ads reporting. You can use it for Sponsored Products search-term cleanup and performance review, while keeping other campaign reports separate.

When This Matters

This limitation matters most if your Amazon Ads strategy depends heavily on Sponsored Brands or Sponsored Display placements. The absence of those report types means the analyzer cannot show a complete picture of upper-funnel or display-driven performance.

• Sponsored Products-heavy accounts: The analyzer can handle the core search-term workflow you rely on.
• Mixed campaign accounts: Expect to combine the analyzer with another view for Sponsored Brands and Sponsored Display data.
• Client reporting: If clients regularly ask for Sponsored Brands or Sponsored Display summaries, this tool alone may not meet the full request.