Cross-Campaign and Cross-Marketplace Analysis
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Quick answer
Cross-campaign and cross-marketplace analysis is a method of reviewing Amazon Ads performance by comparing keyword data across multiple campaigns and marketplaces instead of evaluating them in isolation. This approach allows sellers and teams to identify underperforming search terms, trends, and bid opportunities on a broader scale, supporting smarter ad spend decisions and alignment across diverse Amazon accounts.
If you manage Amazon Ads for more than one campaign or marketplace, it’s important to see the bigger picture. Cross-campaign and cross-marketplace analysis gives you the clarity to track keyword performance, highlight wasted spend, and guide bid changes in a unified way.
Why Analyze Across Campaigns and Marketplaces?
Looking at keywords campaign-by-campaign can hide important outliers or recurring issues. Some search terms may waste spend in one marketplace but perform well in another. By unifying reporting, you notice repeat patterns, underused opportunities, and inefficiencies that might otherwise go undetected. This is particularly useful for brands selling internationally or those with multiple product lines promoted on Amazon.
Practical Steps for Effective Comparison
- Centralize your data: Use import tools or dashboards, such as the Amazon Ads Dashboard by Todoza, to combine reports from all your campaigns and marketplaces.
- Identify common keywords: Flag search terms appearing across multiple campaigns and markets. Measure them against core KPIs like ROAS, spend, and ACoS.
- Spot trends and outliers: Look for keywords that consistently miss performance targets or offer exceptional ROI, then prioritize these for bid adjustment or negative keyword actions.
When Cross-Comparison Matters Most
This level of analysis is crucial for teams responsible for several Amazon accounts or international sellers juggling diverse ad strategies. It matters most when aiming to align strategy, reduce wasted spend, and streamline decision-making for efficient bid management across regions.
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Related guides
Building a habit of cross-campaign and cross-marketplace analysis helps ensure your Amazon Ads decisions are consistent and data-driven. For deeper insights and actionable recommendations, explore more ways to prioritize Amazon keywords for bid increases on the parent guide.