Cleaning Up Wasted Spend in Amazon Ads with a Negative Keyword Tool

How Negative Keyword Cleanup Works

Instead of making live changes automatically, a negative keyword cleanup tool organizes search term data into a ranked review queue. It identifies terms that spend money without producing enough orders, sales, or ROAS. The Amazon Negative Keyword Tool by Todoza uses campaign-specific signals across 10 Amazon marketplaces, so teams can see underperforming search terms in one place.

Because the tool is read-only by design, no negative keyword or bid change happens without explicit team approval. That keeps control in the hands of account managers while still speeding up the review process.

Signals to Review Before Adding a Negative Keyword

Ranking search terms by a single metric can hide important context. A useful cleanup workflow weighs multiple campaign-specific signals together.

• Spend and clicks: Terms that consume budget without generating meaningful engagement.
• Orders and sales: Low or zero order rates relative to spend.
• Efficiency metrics: ROAS, ACoS, CPA, and conversion rate compared to account targets.
• Campaign maturity: Newer campaigns may need more data before a term is judged as waste.

When This Matters

Search term waste becomes harder to manage across multiple Amazon marketplaces. A term that looks acceptable in one marketplace may be a clear money loser in another. A negative keyword tool with cross-campaign, cross-marketplace visibility is most useful when a team is reviewing more search terms than it can manually prioritize.