Amazon Negative Keyword Tool by Todoza
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Quick answer
Amazon Negative Keyword Tool by Todoza is a specialized solution for analyzing Amazon Ads Search Terms reports, converting data into a ranked list of search terms that deserve negative keyword consideration or bid changes. It is designed for teams aiming to reduce wasted ad spend by spotlighting terms that perform poorly based on actual campaign metrics. The tool works across multiple Amazon marketplaces and supports structured team workflows.
If you run Amazon Ads, filtering out wasteful search terms should be a regular routine. The Todoza tool streamlines this step by automatically sorting terms based on their impact, helping your team focus efforts where it counts most.
How the Tool Prioritizes Search Terms
Instead of simple filters, this tool evaluates each search term using a range of campaign data: ad spend, click counts, sales, and return on ad spend (ROAS). It then sorts these terms into a cleanup queue, guiding your next steps. By focusing on performance metrics in real context, the tool flags costly or low-performing terms for negative keyword action or reduced bidding—potentially improving your budget’s effectiveness on high-growth opportunities.
Team Workflows and Marketplace Coverage
The Todoza Negative Keyword Tool supports team-based reviews. It remains read-only for campaign safety, meaning your team can review, approve, and document suggested actions before manually applying changes in Amazon Ads. Compatible with 10 Amazon marketplaces—including the US, UK, and more—it fits seamlessly into agencies and businesses managing campaigns at scale.
Practical Guidance for Use
- Import Search Terms Reports: Upload your Amazon Ads Search Terms data for automated analysis.
- Use the Ranked List: Start with terms the tool flags as highest risk for wasted spend, and consider negative keyword or bid changes.
- Document and Assign: Take advantage of Todoza’s team tracking to assign tasks and log decisions for better campaign hygiene.
- For broader analytics on wasted spend and campaign trends, consider integrating with the Amz Ad Waste Detector or viewing your consolidated performance in the Amazon Ads Dashboard by Todoza.
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Addressing negative keywords is key to maximizing advertising growth opportunities. By leveraging Todoza’s ranking and workflow features, you ensure your team’s efforts are focused and measurable—supporting broader strategies discussed in how to rank advertised products by growth opportunity.