Amazon Automatic Campaigns: How to Analyse Substitutes Performance
Quick answer
Analyzing substitutes performance in Amazon automatic campaigns allows brands and agencies to identify overlapping ad spend, inefficient keywords, and underperforming products. With the right analytics tools, teams can spot keyword waste, track campaign trends, and make informed decisions to optimize Amazon Ads efficiency across multiple marketplaces and accounts.
Unlock meaningful insights for campaign efficiency and smarter Amazon Ads decisions.
For Amazon sellers and agencies managing automatic campaigns, evaluating substitute performance is key to reducing wasted ad spend and improving campaign results. This guide compares leading analytics tools built to identify weak keywords, overlapping activity, and inefficiencies, empowering teams to make data-driven decisions that maximize ROI for Amazon Ads.
Comparing Amazon Substitute Analytics Tools
Each analytics product offers a specialized approach to analysing substitute performance within Amazon automatic campaigns. Some tools focus on rapid identification of wasted keywords, while others automate reporting or consolidate cross-account insights. Selecting the right solution depends on your team's need for actionable keyword data, unified dashboards, or automating client-ready reporting workflows. Below you'll find a comparison of key capabilities and ideal use cases for each tool.
Visualizing Waste and Trends in Amazon Ads Campaigns
Analytics platforms visualize campaign waste, search-term rankings, and substitute performance with clear charts and tables, helping teams easily spot and prioritize high-cost inefficiencies in Amazon automatic campaigns.
Amazon Negative Keyword Tool by Todoza
Highlights budget waste by ranking Amazon Ads search terms for fast review. The Amazon Negative Keyword Tool by Todoza imports and analyses search term reports, classifying queries as negative keyword candidates, bid-reduction opportunities, or items to watch. Designed for teams managing multiple Amazon marketplaces or brands, it supports workflow collaboration with permission controls and ensures that recommended changes require manual approval. This tool is especially effective for surfacing substitute terms that drain budgets without driving results.
If your workflow centres around manual, campaign-by-campaign optimization, this is ideal for surfacing waste and prioritizing corrective action. It’s read-only and relies on imported Amazon Ads data—best for analysts seeking clarity in keyword efficiency before actioning changes.
Explore Amazon Negative Keyword Tool by Todoza
Amazon Ads Report Analyzer
Automates report import and delivers actionable PDF campaign snapshots. The Amazon Ads Report Analyzer streamlines reporting by accepting uploaded or scheduled Sponsored Products search-term files, generating client-ready PDF snapshots with detailed campaign KPIs and recommended actions. This is particularly useful for agencies or teams seeking to automate recurring report review and quickly identify substitute performance issues across multiple accounts.
The Analyzer emphasizes delivery-ready documentation and trend summaries, making it easy to communicate performance issues or optimization opportunities—such as substitute-heavy ad groups—to clients or internal stakeholders.
Explore Amazon Ads Report AnalyzerAmz Ad Waste Detector - Amazon Ads Analytics Module
Enables comprehensive Amazon Ads analysis and waste detection. The Amz Ad Waste Detector - Amazon Ads Analytics Module layers deep analytics over campaign, ad group, target, and ASIN performance. Supporting multiple Amazon accounts and access roles, the module pinpoints inefficient spend and delivers a Cleanup Plan workspace for managing bid changes and keyword statuses.
This module is built for robust analytical review—especially where teams need to identify wasted spend by drilldown, evaluating substitute campaigns or tracking ROAS across many data imports and users.
Explore Amz Ad Waste Detector - Amazon Ads Analytics Module
Amazon Ads Dashboard by Todoza
Delivers unified cross-account views and trend tracking for Amazon Ads. The Amazon Ads Dashboard by Todoza brings together reports from multiple accounts and marketplaces, providing a consolidated dashboard tracking nine key KPIs: ad spend, attributed sales, ROAS, ACoS, orders, clicks, CPC, CTR, conversion rate, and wasted spend. It enables full drilldown, making it ideal for monitoring substitute campaign performance and identifying trends across the portfolio.
Perfect for users who want to visualise ad data at every level—account, campaign, or search term—and understand where cost concentrations signal ineffective substitute campaigns or areas for improvement.
Explore Amazon Ads Dashboard by TodozaHow to Approach Substitute Campaigns Analysis
Effective substitute analysis starts with detailed data collection—import search term and performance reports regularly to spot patterns of cost overlap and underperformance. Employ tools that allow granular drilldown by keyword, campaign, and ASIN to distinguish between true performers and substitutes that drain your budget. Establishing a routine for reviewing negative keyword suggestions and trend snapshots ensures you catch shifting patterns quickly, and fosters consistent optimization across brands, accounts, or agencies. Teams benefit most by combining manual human review with automated workflows that highlight problems without bypassing critical judgment.
Best Practices for Substitutes Analysis
Review campaign data routinely, drill into underperforming keywords, and leverage automated reports to flag negative keyword candidates. Cross-marketplace dashboards provide a big-picture perspective on substitute overlaps before budget is lost.
Frequently Asked Questions
How do you import Amazon search-term reports into these tools?
Each tool accepts CSV or XLSX search-term reports from Amazon; some offer drag-and-drop upload or schedule-based email import for automation.
What is the difference between the Negative Keyword Tool and Report Analyzer?
The Negative Keyword Tool is focused on surfacing inefficient keywords for manual review, while the Report Analyzer automates data import and generates client-ready campaign summaries.
Can the dashboard or any of these products make automated changes to live campaigns?
No, all tools are read-only and require manual approval. They support analysis and decision making, but do not edit campaigns directly.
Which Amazon marketplaces do these analytics tools support?
They support major regions including US, UK, DE, FR, IT, ES, CA, AU, UAE, and JP, but only for Sponsored Products search-term data.
Are multiple Amazon accounts or brands supported?
Yes, all major products support cross-account analysis and team workflows for agencies or complex brand portfolios.
How do these tools help detect underperforming substitute campaigns?
They highlight keywords or campaigns with low ROAS, high wasted spend, or budget overlap, making it easy to identify inefficiencies from substitutes.