What data formats does Amazon Ads Report Analyzer support?
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Quick answer
Amazon Ads Report Analyzer is designed to process Amazon Sponsored Products search-term reports exported at daily granularity. It does not support data from Sponsored Brands or Sponsored Display campaigns. For best results, upload reports in CSV or XLSX format generated directly from the Amazon Advertising Console. Automated imports via email are also available for seamless analysis.
If you're looking to convert Amazon Ads export data into actionable campaign insights, knowing which types of reports are compatible with your analyzer tool is essential. This guide outlines exactly what data formats Amazon Ads Report Analyzer works with.
Supported Amazon Ads Reports
Amazon Ads Report Analyzer exclusively processes search-term reports from Sponsored Products campaigns. These reports provide detailed performance data for individual search queries, helping advertisers identify which terms drive meaningful results or wasted spend. Reports must be exported with daily-level granularity to enable full insight into daily trends and activity.
File Formats and Import Options
The tool accepts both CSV and XLSX files as exported directly from the Amazon Advertising Console. Manual uploads are supported, and you can also set up automated daily imports by connecting an email inbox to Amazon's report scheduler feature. This streamlines the regular review of new data without manual intervention.
Formats Not Currently Supported
- Sponsored Brands reports (e.g., headline ads)
- Sponsored Display reports
- Non-search-term or aggregate summary reports
To ensure proper analysis, avoid uploading reports outside the scope of Sponsored Products search-term exports.
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Related guides
Focusing on compatible search-term reports allows Amazon Ads Report Analyzer to deliver targeted insights and clear performance snapshots. For a deeper dive into turning raw Amazon Ads export data into actionable insights, visit the main Amazon Ads CSV Analyzer guide.