A Tool for Easily Organizing and Prioritizing Underperforming Search Terms

What a search-term prioritization tool does

These tools solve a specific problem: Amazon Ads search term reports can contain hundreds or thousands of rows, and a fixed spend threshold rarely reflects actual performance targets. A search-term prioritization tool imports data, normalizes it, and then ranks terms by relevance to your account's goals.

• Imports search term reports from CSV, XLSX, or scheduled email.
• Evaluates terms with campaign-specific metrics such as spend and ROAS.
• Creates a prioritized review list instead of requiring manual filtering.

Campaign-specific ranking vs fixed thresholds

Fixed thresholds often miss nuance: a $10 click with high conversion is different from a $10 click with no sales. The tool compares each search term against the performance signals already used in its campaign, so users see a ranked list of true underperformers rather than a generic cutoff line.

Because it is read-only, it does not pause campaigns or add negatives on its own. You review the list, then approve changes in Amazon Ads or another connected workflow.

When priority-based cleanup matters

This approach is most valuable when you have multiple campaigns, multiple marketplaces, or a team reviewing search terms together. A practical workflow looks like this:

• Import the latest daily Sponsored Products search-term report.
• Let the tool rank terms by wasted spend or unmet ROAS targets.
• Select the clearest negatives and mismatched match types.
• Apply approved changes manually or through your normal campaign routine.

Many of these tools also support multiple Amazon marketplaces, so the same ranked view can be applied across US, UK, DE, and other stores without separate manual exports.