Which Amazon Ads Reports Are Supported by These Tools?
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Quick answer
Sponsored Products search-term reports are the supported report type in these Amazon Ads analysis tools. Sponsored Brands and Sponsored Display reports are not currently available. Users can import search-term data via CSV, XLSX, or scheduled email delivery to review spend, clicks, sales, and wasted ad spend at the search-term level. This focus allows the tools to identify budget-draining queries before campaigns run out of budget too early.
If you are evaluating these tools for your Amazon Ads workflow, the core limitation is straightforward: Sponsored Products search-term reports are the primary input. That means you can analyze the search terms that trigger your product ads, but you cannot currently pull Sponsored Brands or Sponsored Display performance into the same analysis.
What reports are supported
The supported report type is the Sponsored Products search-term report. This report shows how customer search queries perform against your campaigns, ad groups, and keywords. It is the core input for identifying inefficient search terms that consume budget without enough return.
Because the tools focus on this report, they can compare performance across multiple campaigns and accounts, making it easier to spot patterns that lead to early budget depletion.
What is not yet supported and when it matters
Sponsored Brands and Sponsored Display reports are not yet available. This matters most if your Amazon Ads mix includes Sponsored Brands video campaigns or Sponsored Display audience targeting. Those campaigns cannot be pulled into the same search-term waste analysis.
If you run those campaign types, plan to review them separately while using these tools for Sponsored Products search-term data. This keeps expectations clear and avoids mixing incomplete datasets.
Import and workflow basics
Supported inputs for these tools include:
- Sponsored Products search-term report CSV files
- Sponsored Products search-term report XLSX files
- Scheduled Amazon email delivery to a dedicated Todoza inbox for automatic import
For teams that want automated import and client-ready PDF snapshots, Amazon Ads Report Analyzer provides these workflow options across multiple Amazon accounts and marketplaces.
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Knowing which reports are supported helps you set realistic expectations before you investigate early budget depletion. Sponsored Products search-term data is often the first place to spot inefficient queries that drain daily budgets, so these tools can still support a focused waste-reduction workflow even while Sponsored Brands and Sponsored Display reporting remains unavailable.