What Report Types Are Supported by These Workflow Tools?
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Quick answer
Amazon Sponsored Products search-term reports are the primary report type supported by these workflow tools. Most tools accept CSV or XLSX file uploads for import and analysis, while some also allow scheduled email delivery to an automated inbox. For tools that state their limits, support is typically scoped to daily granularity and does not include Sponsored Brands or Sponsored Display reports. This focus keeps the workflow centered on search term performance, negative keyword opportunities, and wasted ad spend detection.
Knowing the accepted report type helps you avoid formatting issues before you connect a report source. The tools in this category treat search-term data as the main input, so if your reporting routine already exports Sponsored Products search terms as CSV or XLSX, you can usually start with a manual upload and then move to scheduled imports.
Sponsored Products search-term reports as the core input
The most common supported input is the Amazon Sponsored Products search-term report. This report shows how individual search queries perform against your campaigns, which makes it useful for identifying irrelevant terms and bid adjustments. When a tool supports this format, it generally expects the search-term report rather than broader campaign summary files.
For example, the Amazon Ads Report Analyzer accepts Sponsored Products search-term reports in CSV or XLSX format and maintains a daily granularity limit. That means you can import the data you already export from Amazon Advertising Console without converting it into a custom structure.
CSV, XLSX, and scheduled import paths
File format support is fairly consistent across the workflow tools. Manual uploads typically accept CSV or XLSX files, which covers the standard downloads available from Amazon Advertising Console. Some tools also accept scheduled report emails sent to a dedicated inbox for background importing.
- CSV upload: works for ad hoc analysis when you need a quick review.
- XLSX upload: useful for larger datasets or files that need light cleanup in a spreadsheet first.
- Scheduled email import: reduces manual work when you pull daily reports on a recurring basis.
If you already export search-term data to Google Sheets, this import model can fit a practical reporting workflow without requiring a separate connector or API setup.
When report type support matters
Report type limitations become important when you need to automate a recurring report. If a tool does not accept Sponsored Brands or Sponsored Display data, you should keep those campaigns in a separate reporting path rather than expecting a combined view. The same applies to file size and granularity: a daily Sponsored Products report may be enough for negative keyword cleanup, but it will not replace more granular campaign pacing data.
Before choosing a workflow tool, check whether your team can consistently export the required search-term report format. If you cannot access those reports or prefer fixed thresholds, a tool built around automated cleanup may not match your process.
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Related guides
Supported report types shape how smoothly Amazon Ads data can move into a Google Sheets-based workflow. Starting with Sponsored Products search-term reports in CSV or XLSX gives you a dependable baseline for analysis. For a broader look at how these imports fit into a full process, see the Amazon Ads to Google Sheets reporting workflow.