Which Amazon Ads Report Types Does the Analyzer Support?
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Quick answer
Amazon Ads Report Analyzer supports Sponsored Products search-term reports with daily granularity. Sponsored Brands and Sponsored Display reports are not included. Supported data can be imported from CSV or XLSX files or delivered through a scheduled daily email. This scope keeps the analysis focused on the search terms that drive most manual optimization work: identifying wasteful queries, adjusting bids, and building negative keyword lists. It is a read-only reporting tool, so imported data informs decisions without applying changes directly.
If you are comparing Amazon Ads tools, the supported report type is one of the first things to check. Because the analyzer works at the daily Sponsored Products search-term level, it is built for sellers and agencies that want a repeatable import routine and a clear snapshot of what terms are actually performing.
Supported Sponsored Products search-term reports
The analyzer accepts Sponsored Products search-term data at a daily level. Each imported file represents one day of search-term performance, which helps you spot day-over-day shifts without mixing in campaign-level aggregates.
- CSV or XLSX file upload
- Scheduled daily email import to a dedicated inbox
- Daily Sponsored Products search-term granularity
For more detail on how imports work, see Amazon Ads Report Analyzer.
What the analyzer does not support
Sponsored Brands and Sponsored Display reports are not supported. If your account spends heavily on those campaign types, the analyzer will not import their search-term data. That limitation matters when you are planning a reporting workflow, because you may need a separate process for those campaigns.
Daily Sponsored Products data is still useful for many accounts, but it is a narrower scope than an all-campaign-type reporting suite.
When this matters
This matters most when your Amazon Ads strategy depends on Sponsored Products search-term cleanup. If most of your wasted spend comes from irrelevant search terms inside Sponsored Products campaigns, the analyzer's supported report type lines up well with that workflow. If you need Sponsored Brands or Sponsored Display search-term analysis, you will need additional tooling or manual exports outside the analyzer.
The included data can feed a negative keyword review process, which is where many sellers see the quickest impact on placement efficiency. Many teams pair it with the Amazon Negative Keyword Tool by Todoza.
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Understanding the supported report type keeps expectations realistic. The analyzer is designed for Sponsored Products search-term data at a daily level, which aligns with the broader goal of evaluating Amazon product page placement performance and reducing wasted ad spend. If that matches your campaign mix, the next step is to check import options and start building a consistent review routine.