What Data Can I Import for Diagnosis?
← Back to Amazon Ads Troubleshooting Checklist for a Campaign That Suddenly Gets Worse
Quick answer
Amazon Ads diagnosis data typically includes Search Terms, performance, and target reports that can be imported in CSV or XLSX format. These reports allow advertisers to examine spend, sales, ROAS, impressions, clicks, and conversion rates alongside specific search terms and targets. Automated workflows using email or GitHub Actions can also bring this data into a diagnostic view. This imported information helps identify whether a sudden campaign decline is tied to wasted spend, weak conversion, or specific targeting gaps.
If you are working through a campaign that has suddenly gotten worse, importing the right data gives you a factual baseline before making changes. The goal is to separate normal fluctuations from a specific spend or targeting problem.
Reports that support Amazon Ads diagnosis
Amazon Ads provides several report types that are useful for diagnosis. Search Terms reports show which customer queries triggered ads. Performance reports summarize account-level results over time, while target reports break down performance by keyword, product, or audience target.
Most teams import these reports as CSV or XLSX files. Some workflows also support scheduled email import or GitHub Actions so updated data arrives without manual downloads. For example, Amz Ad Waste Detector - Amazon Ads Analytics Module analyzes CSV/XLSX reports and automated imports from email and GitHub Actions.
Metrics to review after import
Once data is imported, focus on metrics that explain a sudden drop. Spend, sales, ROAS, impressions, clicks, and conversion rates help show whether fewer shoppers saw the ad, clicks became more expensive, or sales per click fell. At the search term level, wasted spend often appears as clicks or spend without orders.
- Spend and sales to spot immediate cost or revenue shifts
- ROAS and ACoS for efficiency changes
- Impressions and clicks to determine if visibility or engagement changed
- Conversion rate to see if purchase intent is still strong
When this matters
This matters most when a previously stable campaign has a sudden decline. Importing reports for the affected date range helps you compare before and after periods. If the drop is concentrated in a few search terms, the fix may be negative keywords or bid adjustments. If it spans many targets, the issue may be budget, listing, or market-level change.
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Importing the right data is a foundational step in an Amazon Ads troubleshooting checklist. Once you have search term, performance, and target data in a usable format, you can move from guessing to identifying specific causes of a campaign slowdown.