Which Amazon Ads Data Types Are Supported?
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Quick answer
Amazon Ads data support in Todoza is built around Sponsored Products search-term reports. These reports provide search term performance signals like spend and ROAS that inform negative keyword and bid decisions. Sponsored Brands and Sponsored Display data are not supported in all modules, so sellers should verify the exact report scope before relying on those ad types in the tool.
For sellers still working from spreadsheets, the supported data types determine how smoothly existing export files will move into the analysis workflow. Sponsored Products search-term reports are the most dependable starting point.
What’s Typically Supported
Sponsored Products search-term reports are the common denominator across the Todoza modules that support ad import. These reports can be uploaded as CSV or XLSX files or pulled in through scheduled email in tools like the Amazon Ads Report Analyzer.
- Sponsored Products search-term data
- Daily-granularity imports in supported modules
- Campaign-specific performance signals such as spend and ROAS
Sponsored Brands and Sponsored Display Limits
Sponsored Brands and Sponsored Display report types are not supported in every module. If your team relies on those ad formats, the existing data pipeline may not accept those specific files, and you may need to keep that analysis outside the supported Sponsored Products workflow.
This limitation can affect sellers who run mixed ad portfolios. Before importing, confirm which report types your chosen module accepts so you don’t spend time preparing unsupported files.
When This Matters Most
Data type support matters most when you’re deciding whether to move an existing spreadsheet process into a shared dashboard or analyzer. If most of your ad activity is Sponsored Products, the supported path is straightforward. If Sponsored Brands or Display make up a meaningful share of your reporting, you’ll want to verify coverage before committing to a single tool for all datasets.
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Related guides
Understanding which Amazon Ads data types are supported helps you avoid import gaps and keeps your spreadsheet-based workflow reliable. For more context on how these reports fit into a broader data pipeline, see the Amazon Ads Data Pipeline Basics for Sellers Who Still Use Spreadsheets guide.