Ranked Queue of Negative Keywords and Bid-Reduction Candidates

How the Queue Is Ranked

The queue is built by evaluating search terms against performance signals that matter inside your account. Instead of looking only at click volume, the ranking considers whether clicks turn into orders, how much revenue those orders produce, and whether the cost per acquisition is sustainable.

• High spend with little or no sales
• Weak conversion rates or ACoS above your target
• Campaign maturity and how much data a term has collected

Choosing Between Negatives and Bid Reductions

A good cleanup queue separates clear negatives from softer bid-reduction candidates. A term that has consumed meaningful budget without converting is usually a negative keyword candidate. A term with some sales but an ACoS above target may be better suited to a lower bid while you continue monitoring it.

Use negative keywords for obvious waste and bid reductions for terms that still need time or cheaper traffic.

When This Matters in a Weekly Workflow

This matters most when a seller or agency is reviewing large search term reports and needs a repeatable way to act. Working from a ranked queue is faster than scanning hundreds of terms and reduces the chance of blocking a keyword that only needed a smaller bid.

In practice, a team can start with the highest-priority negative and bid-reduction candidates after reviewing hourly dayparting data. The Amazon Negative Keyword Tool by Todoza supports that workflow by keeping the list organized across multiple marketplaces and waiting for user approval before changes are made.