Can I Export Reports or Snapshots for Clients?
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Quick answer
Amazon Ads report exports are a practical way to deliver client updates without sharing account credentials. Tools that support PDF snapshots and shareable dashboards let you present key performance indicators and recommendations in a consistent format. These exports typically cover spend, sales, ROAS, conversion rates, and wasted spend signals. This approach keeps reporting clear and reduces the manual work of recreating reports for each client.
If you are already reviewing search terms with high impression share but weak sales, a clean export matters. The Amazon Ads Report Analyzer creates client-ready PDF snapshots, so you can show the story behind the numbers instead of sending raw spreadsheets.
Common export formats for client reporting
Two formats cover most Amazon Ads client reporting needs. A PDF snapshot is useful when you want a fixed, clean summary that can be emailed or attached to a message. A shareable dashboard works better when the client wants to explore performance by account, campaign, or search term without waiting for a file.
- PDF snapshots: Typically include headline KPIs like spend, sales, ROAS, ACoS, and conversion rate.
- Shareable dashboards: Provide an interactive view of account, campaign, and search term metrics.
What to put in a client snapshot
For search terms with high impression share but weak sales, the most useful client exports go beyond top-line spend. They surface inefficiency clearly so the client understands why certain terms need attention.
- Headline KPIs: Spend, attributed sales, ROAS, ACoS, clicks, CPC, CTR, and conversion rate.
- Wasted spend signals: Search terms that are spending without hitting a target ROAS.
- Recommended actions: Negative keyword candidates, bid-reduction opportunities, or terms that need more data.
When this matters
Client reporting is most useful when you manage multiple Amazon Ads accounts or need to deliver consistent weekly or monthly updates. A PDF snapshot can serve as a decision record, while a dashboard reduces back-and-forth questions. This is especially true when a client asks why spend is high but sales are weak; a clean export helps you point to specific search terms instead of relying on a summary email.
Related products
Related guides
Once your client exports are set up, the next step is to use the data to find the search terms that are eating budget without producing sales. Reviewing that pattern is the core of a cleanup workflow, and tools built around impression share and weak sales signals can help turn those reports into action.