How to Compare Amazon Ads Metrics Across Multiple Accounts

Build a single cross-account data source

Manual exports quickly become difficult to compare when accounts use different date ranges or column formats. A unified dashboard such as the Amazon Ads Dashboard by Todoza imports Amazon Ads reports from CSV, XLSX, or TSV files and can also accept scheduled email imports. That keeps multiple accounts and marketplaces in one read-only dataset.

Once the data is connected, check that the tool includes role-based team access. That way editors and viewers can review the same numbers without risking accidental changes to live campaigns.

Compare KPIs and trend windows that actually reflect account health

Raw spend alone can hide real differences. A more useful comparison looks at ROAS, ACoS, orders, clicks, CPC, CTR, and conversion rate over the same period. Some dashboards also show week-over-week and month-over-month changes, which is helpful when accounts have different launch dates or promotional calendars.

• Spend and sales: identify scale differences before judging efficiency.
• ROAS and ACoS: compare profitability signals across accounts.
• CTR and conversion rate: show whether traffic or listing relevance is driving differences.

Turn comparison into a review workflow

Comparison is most useful when it points to a next step. A read-only dashboard can flag accounts or campaigns that need review, track decisions in an audit trail, and let teams assign follow-up tasks. For search-term issues, a cleanup plan can identify negative keyword candidates before any change is made.

Keep the workflow manual by design. Any bid adjustment or negative keyword addition should still require approval from the person responsible for that account.