How to Analyze ROAS by Campaign on Amazon
← Back to Amazon Ads ROAS by Campaign: Why Account Average Can Mislead
Quick answer
Campaign-level ROAS analysis is the practice of reviewing return on ad spend for each Amazon Ads campaign separately instead of relying on a blended account average. This process uses Amazon Advertising reports or dedicated reporting software to split performance by campaign, ad group, and search term. Sellers and agencies can then spot budget-wasting queries, compare profitability across campaigns, and decide where to reduce bids or add negative keywords before approving changes manually.
A single account-level ROAS number can look acceptable while specific campaigns quietly lose money. Separating the data by campaign gives you a clearer view of what is actually driving sales and what is burning budget.
Start with structured campaign reporting
Begin in the Amazon Ads console by running a campaign report and exporting it with a date range long enough to capture meaningful clicks and conversions. If you manage several campaigns or marketplaces, consolidating those exports manually becomes time-consuming. A dashboard that unifies report formats can make this faster and more consistent. Amazon Ads Dashboard by Todoza is one option for viewing campaign-level performance in a single place.
Look at metrics such as spend, sales, impressions, clicks, ACoS, and ROAS for each campaign. Flag campaigns with high spend and low return rather than smoothing them into the account total.
Drill into ad groups and search terms
Campaign-level ROAS can still hide variation inside a campaign. One ad group may perform well while another wastes most of the budget. Pull ad group and search term data next, and compare each query’s spend against the revenue it generates.
- Identify search terms with multiple clicks but no conversions.
- Reduce bids on terms that convert only at very high cost.
- Negate queries that receive spend and do not support the product’s intent.
For large accounts, a tool like Amazon Negative Keyword Tool by Todoza can classify search terms for negation, bid reduction, or further monitoring. It remains read-only, so changes still require manual approval.
When this matters most
Campaign-level ROAS analysis becomes more important when account-level performance looks stable but certain product campaigns are drifting. It also matters before scaling budgets or pausing underperforming campaigns. Instead of treating ROAS as one number, compare campaigns with similar goals, match types, or marketplaces. This approach reduces the chance that a strong campaign hides a weakening one and helps teams apply budget changes with better context.
Related products
Related guides
When account averages are the only metric used, Amazon Ads decisions can be guided by a number that hides important campaign-level differences. Analyzing ROAS by campaign helps sellers and agencies see which parts of the ad account are actually efficient and which need attention, keeping the broader performance picture more accurate.