How the Report Analyzer Imports Amazon Ads Data
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Quick answer
Amazon Ads report data import is handled through two primary methods: manual CSV or XLSX file uploads and automated daily email delivery to a dedicated Todoza inbox. The process is built around Sponsored Products search-term reports at daily granularity, which allows teams to review spend, clicks, sales, and ROAS signals without reformatting files. Sponsored Brands and Sponsored Display reports are not supported by this analyzer, so the workflow is best suited to Sponsored Products optimization.
For Amazon sellers and agencies that review campaign performance regularly, these import paths reduce the friction of pulling and combining reports. You can start with a manual upload and switch to scheduled emails once your reporting rhythm is stable.
Manual CSV and XLSX uploads
The simplest way to bring data into the Amazon Ads Report Analyzer is through a direct CSV or XLSX upload. This works well for ad hoc reviews or when you want to inspect a specific date range before committing to a recurring workflow.
Because the analyzer is built for Sponsored Products search-term reports at daily granularity, you can upload files without restructuring columns or aggregating metrics yourself.
Automated daily email imports
For hands-off reporting, you can set up a scheduled daily email that sends your Amazon Ads report to a dedicated Todoza inbox. Once configured, new files are picked up automatically, which helps teams maintain a consistent data set for placement and search-term reviews.
- Use a recurring Amazon Ads report delivery to the Todoza inbox.
- Keep the same file format and account setup to avoid import gaps.
- Check the analyzer regularly for any file delivery issues before making optimization decisions.
When this matters for placement performance
Consistent report imports become important when you need to evaluate which product page placements are generating efficient clicks and which search terms are wasting spend. Without reliable daily data, placement trends can look misleading, and team decisions may be based on outdated reports.
If you are reviewing Amazon product page placement performance, imported Sponsored Products data gives you the raw material for cleanup queues, bid adjustments, and negative keyword decisions without editing campaigns directly.
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Related guides
Reliable CSV or email-based imports support the broader workflow covered in the Amazon Product Page Placement Performance: What Good Looks Like guide, where consistent data is the starting point for evaluating what is actually working on the product page.