How Often Should SIS Reviews Be Performed for Amazon Ads?
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Quick answer
A weekly SIS review is the recommended cadence for Amazon Sponsored Products campaigns. This schedule allows advertisers to detect underperforming search terms, rising click costs, and conversion dips early enough to act before wasteful spend accumulates. It also keeps the review workload manageable for small teams. Less frequent checks risk missing negative keyword opportunities, while daily reviews often create noise and excessive manual effort.
A consistent weekly slot turns SIS work from an occasional cleanup into a predictable operating rhythm. Teams often use Monday or Thursday reviews to catch issues from the previous week. A tool like the Amazon Ads Dashboard by Todoza can make that weekly check faster and more consistent.
Why Weekly Is the Practical Default
A weekly cadence catches inefficiencies before they become expensive. A single search term can consume budget quickly, and weekly checks reveal negative keyword candidates, seasonal shifts, or bid anomalies while the data is still actionable. Monthly reviews are often too slow for fast-moving sponsored product auctions. Daily reviews, by contrast, add workload without much extra clarity.
A Simple Weekly SIS Checklist
Keep each review compact by following the same focused checklist:
- Confirm that search term reports are imported or refreshed.
- Look for clicks without conversions and rising ACoS.
- Flag negative keyword candidates and bid adjustments for team approval.
- Compare week-over-week spend, sales, and ROAS.
When This Matters
Weekly SIS reviews matter most when you manage multiple campaigns or marketplaces, because small inefficiencies can spread quickly. The cadence is also useful during new product launches or when ad spend is increasing. If spend is low or stable, the same weekly habit still works and often takes only a few minutes.
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Related guides
A weekly schedule is one part of a broader SIS review routine. With the right cadence in place, teams can focus on repeatable steps for search term cleanup, bid decisions, and ongoing campaign improvement.