Dealing With Missing Bulksheet Columns
← Back to How to Download and Read an Amazon Ads Bulksheet
Quick answer
Missing bulksheet columns are usually caused by hidden spreadsheet columns or an export that did not include the full metric set. In most spreadsheet editors, hidden columns leave a gap in the lettered header row or can be revealed through the Unhide command. If the columns are truly absent, the export settings in Amazon Ads likely need adjustment. Re-exporting with the full column set selected is the most reliable fix, especially when you need impressions, clicks, spend, sales, or other performance fields for clean analysis.
A bulksheet that looks incomplete can disrupt your optimization workflow. The fix is usually simple, but it helps to know whether you are dealing with a hidden-column issue in Excel or Google Sheets, or an export setting issue in Amazon Ads. Work through the steps below to get your file back to a usable state.
Unhide Columns in Your Spreadsheet Editor
Hidden columns are the most common culprit. In Excel, look for double lines or missing letters across the column header row. In Google Sheets, a small arrow or gap can indicate hidden columns. Select the surrounding columns, right-click, and choose Unhide. If you are working with frozen panes or filtered views, clear those first so the full sheet is visible.
- Excel: Select a range that includes columns before and after the gap, then choose Format > Hide & Unhide > Unhide Columns.
- Google Sheets: Click the two arrows on the hidden column indicator or select adjacent columns and right-click > Unhide columns.
- LibreOffice/OpenOffice: Right-click the column header area and choose Show Columns.
Re-Export With Full Column Selection
If columns are still missing after unhiding, the file did not include those fields. Amazon Ads lets you choose which columns to export, so a previous download may have been set to a lean view. Return to the report or bulksheet export screen and select the full set of columns you need. Campaign, ad group, targeting, and performance columns are often optional, and checking all relevant boxes before re-exporting will give you a complete dataset.
For structured review after export, tools like Amz Ad Waste Detector can import CSV or XLSX data and help you spot gaps before analysis.
When This Matters
Missing metrics become a problem when you are comparing spend against sales or building a negative keyword list. A bulksheet that lacks clicks, orders, or ROAS columns can lead to incomplete decisions, especially if you are filtering or sorting by data that is not actually there. If you notice one account or marketplace export consistently missing fields, check that your saved report settings are the same across profiles.
Related products
Related guides
Once your bulksheet is complete, you can use it more confidently for campaign cleanups and performance reviews. If you are still learning how to download and read Amazon Ads bulksheets, review the main guide to understand the full export and column structure so missing data is easier to catch early.