What Type of Amazon Ads Data Does the Dashboard Support?
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Quick answer
Amazon Ads dashboard data support includes report imports in CSV, XLSX, or TSV format. The dashboard accepts campaign, ad group, targeting, and search term exports and can combine multiple files into a single analytical view. This consolidation helps advertisers compare trends across accounts and marketplaces without manually stitching spreadsheets together. Supported workflows may include direct uploads and scheduled email imports for Sponsored Products search term reports.
If you are looking for underutilized budget, file compatibility is the first practical hurdle. Most Amazon Ads reports arrive in one of the three common tabular formats, so the dashboard is built to normalize those columns and provide a consistent view across accounts.
Supported file formats and import paths
The dashboard is designed to accept Amazon Ads exports in three tabular formats: CSV, XLSX, and TSV. These files typically contain campaign, ad group, targeting, or search term performance data.
- CSV – common for search term and campaign report exports
- XLSX – Excel workbooks exported from Amazon Ads or prepared manually
- TSV – tab-separated files often associated with scheduled report emails
For teams that prefer automated workflows, the Amazon Ads Dashboard by Todoza can also process scheduled report imports, reducing the need for weekly manual uploads.
How combined sources improve budget detection
Once multiple CSV, XLSX, or TSV files are consolidated, the dashboard can track key performance indicators such as spend, sales, ROAS, ACoS, and wasted spend side by side. This makes it easier to spot accounts or marketplaces where spend is rising without proportional returns.
- Cross-account trend comparison from separate report files
- Visibility into wasted spend and underperforming campaigns
- Faster identification of declining ROAS or rising ACoS
When this matters
File format support becomes especially important when Amazon Ads reports come from multiple accounts, scheduled emails, or different marketplaces. Without a consistent import structure, teams often lose time cleaning columns and matching campaign names. A dashboard that accepts CSV, XLSX, and TSV files can reduce that manual work and create a stable base for portfolio-level analysis.
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Related guides
After Amazon Ads data is imported in CSV, XLSX, or TSV format, the next step is using that unified record to identify underutilized budget. That process sits within the broader topic covered in the how to detect underutilised budget inside an Amazon Ads portfolio guide.