What KPIs Does the Amazon Ads Dashboard Track?
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Quick answer
The Amazon Ads Dashboard KPI set consolidates ad spend, attributed sales, ROAS, ACoS, conversion rate, and wasted spend into a single monitoring view. In addition to those headline numbers, the dashboard tracks orders, clicks, CPC, and CTR, then compares wasted spend against sales or ROAS targets. This structure is designed to make margin management easier by exposing which campaigns and search terms are efficient and which are simply consuming budget. The dashboard is read-only and supports analysis across multiple accounts and marketplaces.
If you are used to checking Amazon Ads reports manually, the dashboard saves time by putting the metrics side by side. It is especially helpful when you are trying to connect advertising efficiency back to contribution margin.
Core KPIs in the Dashboard
The Amazon Ads Dashboard by Todoza organizes reporting around a set of core performance metrics. In practice, that includes:
- Ad spend and attributed sales
- ROAS and ACoS
- Orders, clicks, CPC, and CTR
- Conversion rate
- Wasted spend compared with sales or ROAS targets
These are not just vanity numbers. The combination allows you to separate campaigns that are profitable from those that look busy but consume margin.
Wasted Spend and Margin Signals
Wasted spend is the gap between what you spent and what should have been spent given your target efficiency. Instead of only reporting total ad cost, the dashboard compares performance to your sales or ROAS benchmarks. That makes it easier to see which campaigns or search terms are dragging down contribution margin.
- Spend without proportional attributed sales
- Campaigns below your ROAS floor
- High-click terms with low conversion
Using the KPI View for Target Decisions
When you track ACoS alongside contribution margin, you can back into a more realistic ad target. If contribution margin per unit is $12 and ACoS is running at 35%, the dashboard gives you the spend and sales context needed to decide whether that target is viable. Teams can also use trend comparisons to previous periods and drill down from account to search terms.
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Dashboard KPI tracking is the foundation for using contribution margin to set Amazon Ads targets. When spend, ROAS, ACoS, and wasted spend are visible together, sellers can set more informed targets instead of relying on Amazon's default reporting alone.