Cross-Campaign Reporting for Amazon Ads
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Quick answer
Cross-campaign reporting is a method for reviewing Amazon Ads search term and performance data across multiple campaigns and marketplaces in a single view. It consolidates metrics such as spend, sales, ROAS, CPC, and wasted spend so advertisers can spot underperforming terms that may need bid reductions or negative keywords. The process is typically read-only, leaving final bid and keyword changes to a person or team after approval.
That consolidated view is especially useful when a search term behaves differently from one campaign to another. Instead of judging a term on a single campaign, advertisers can see whether rising CPC is isolated or part of a broader pattern before making changes.
What cross-campaign reporting includes
A practical cross-campaign view brings together account-level, campaign-level, and search-term data in one dashboard. Common points of comparison include ad spend, sales, orders, clicks, impressions, CPC, CTR, conversion rate, ACoS, and ROAS.
Tools in this space often support multiple Amazon marketplaces, including the US, UK, Germany, France, Italy, Spain, Canada, Australia, UAE, and Japan. That multi-marketplace support is useful for accounts that run overlapping campaigns or sell in more than one region.
Using it for bid and keyword decisions
Cross-campaign reporting is not an auto-optimization switch. In a typical workflow, the tool surfaces terms that fall below a target ROAS or generate wasted spend. Those terms can then be classified as candidates for lower bids or negative keywords.
For example, the Amazon Negative Keyword Tool by Todoza ranks underperforming search terms for review, while changes remain manual and require team approval. This keeps bid reductions deliberate and traceable.
- Review underperforming terms across campaigns before acting.
- Compare wasted spend before lowering a bid.
- Keep approval steps for actual campaign changes.
When this matters
Cross-campaign reporting matters most when an account has a high-CPC campaign that still produces strong ROAS. A term may look expensive in one campaign but contribute to profitable orders in another. Without a cross-campaign view, you risk cutting a bid that supports overall profit.
It is also valuable for teams managing multiple accounts or marketplaces. The right setup should respect manual approval and avoid automatic edits unless your process explicitly includes them.
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Used as part of a broader Amazon Ads review, cross-campaign reporting helps answer whether a high CPC should lead to a lower bid, a negative keyword, or no change at all. It aligns naturally with the bid management discussion around high CPC and strong ROAS, giving you the context needed before you touch a live campaign.