Can I Manage Negative Keywords Across Multiple Marketplaces?
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Quick answer
Cross-marketplace negative keyword management is possible when advertisers use a tool that can import Amazon Ads search term data from multiple accounts and country stores, rank underperforming queries, and route them through a manual approval process. This type of workflow helps teams apply negative keywords consistently across supported regions while keeping a review layer between analysis and live campaign updates. The goal is a cleaner, more controlled way to reduce wasted ad spend.
The short answer is yes. The practical question is whether your current process can handle multiple marketplaces without creating errors or duplicating work. A multi-marketplace negative keyword workflow works best when reports are centralized, review roles are clear, and every change stays manual until approved.
How multi-marketplace negative keyword workflows work
Instead of downloading reports separately for each Amazon marketplace and working through spreadsheets in isolation, teams can use a tool that reads Amazon Ads Search Terms reports and organizes negative keyword candidates by account, campaign, and marketplace. The process generally follows a consistent sequence: import or sync data, group search terms that are not converting, assign review tasks, and approve only the negatives that make sense for that specific store.
- Supports multi-account access for teams working across regions.
- Keeps negative keyword changes in a manual approval queue instead of editing campaigns automatically.
- Uses campaign-specific signals such as spend, ROAS, and ACoS to rank cleanup priorities.
A practical option for this is the Amazon Negative Keyword Tool by Todoza, which is compatible with 10 Amazon marketplaces and multi-account workflows.
What to review before approving negatives in multiple marketplaces
Search behavior, language, and purchase intent can vary between Amazon marketplaces. A term that performs poorly in the US may have a different meaning or conversion pattern in the UK, Germany, or Japan. Because of that, teams often review negative keyword candidates at the marketplace level even when they manage accounts from a single dashboard.
- Check whether the search term is irrelevant or simply underperforming in one geography.
- Compare spend, clicks, and ROAS before deciding between a negative exact match and a bid reduction.
- Require team approval so one marketplace manager cannot accidentally apply a negative to another store.
When multi-marketplace negative keyword management matters most
This workflow becomes more important when ad accounts are spread across several countries, when multiple team members review reports, or when wasted spend is growing faster than attributed sales. It is also useful for agencies that manage Amazon Ads for different clients and need clear separation between account-level decisions.
In those situations, having a single process for review and approval reduces the chance of copying a negative keyword list from one marketplace to another without checking local performance.
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Related guides
The connection to Amazon ACoS and ROAS is direct: negative keywords remove clicks that are unlikely to convert, which can improve ROAS without requiring manual calculation of every campaign metric. By managing those negatives across marketplaces in a controlled way, advertisers keep the focus on the same efficiency signals covered in the broader guide to converting Amazon ACoS into ROAS without a calculator.