How to Break Down Campaign and Account Analytics for Amazon Ads Issues
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Quick answer
Amazon Ads analytics are broken into account-wide and campaign-level views to show whether performance changes are isolated or systemic. Account-level data includes total spend, sales, ROAS, ACoS, clicks, orders, impressions, and estimated waste across all campaigns. Campaign-level data shows the same metrics for individual campaigns, ad groups, targets, search terms, and advertised ASINs. Comparing these layers helps an advertiser spot patterns and decide where to investigate first.
A useful starting point is to compare the same date range at both levels. If the entire account is underperforming, a single campaign fix may be too narrow; if one campaign is dragging, that is where to focus first.
Start with an account-wide baseline
Look at account-level trends for spend, sales, ROAS, ACoS, clicks, orders, impressions, and wasted spend over a consistent period. A decline or spike that appears across the whole account points to a structural or external factor rather than a single campaign setup.
Use a unified dashboard to compare recent performance against a previous period. The goal is to establish whether the issue is broad before drilling into individual campaigns.
Isolate campaign and search term trouble spots
Once the baseline is clear, compare individual campaigns, ad groups, targets, search terms, and advertised ASINs. Look for areas where spend is rising but ROAS is falling or where conversion rate is below the account norm. Campaign-specific signals like spend, clicks, orders, and conversion rates help rank cleanup opportunities.
Tools like Amazon Ads Dashboard by Todoza consolidate these views, and a negative keyword tool can identify budget-wasting queries. If only a few campaigns show an issue, the fix is usually at the campaign or search term level; if many campaigns share the same trend, account-level review is needed.
When this matters
This breakdown matters most when budget decisions depend on knowing where waste comes from. An account-wide issue may require pausing or restructuring multiple campaigns, while a campaign-specific issue may only need new negatives, bid changes, or a tighter target. Reviewing the data in layers reduces the risk of changing the wrong part of the account.
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Related guides
Being able to separate campaign-specific problems from account-wide patterns is the first step in Amazon Ads troubleshooting. Once that distinction is clear, you can move into the appropriate fix or broader account review—exactly the emphasis of the parent guide on identifying whether an Amazon Ads problem is campaign-specific or account-wide.