How to Download a Placement-Level Report from Amazon Ads
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Quick answer
Amazon Ads placement-level reports are downloadable data exports that show how Sponsored Products campaigns perform across different ad placements. Sellers access these reports from the Reports tab, select the Sponsored Products placement report type, and export the data as a CSV or XLSX file. The resulting spreadsheet includes placement-specific metrics and can be reused in spreadsheets or third-party analytics tools for further analysis.
If you manage Amazon Sponsored Products campaigns, the placement report is one of the cleanest ways to see how the same ad performs depending on where it appears. The download process is quick once you know where to look, but the value comes from what you do with the file after export.
Where to Find the Placement Report
Start in the Amazon Ads console and open the Reports tab. Select the Sponsored Products placement report option, set the date range, and create the report.
After it is generated, choose CSV or XLSX to download the file. CSV works well for automated scripts and quick calculations, while XLSX is often easier to review before analysis.
Reading the Exported Placement Data
Open the file in a spreadsheet and separate placement rows from totals. Common performance fields include impressions, clicks, spend, and attributed sales, which allow you to compare placements without recalculating everything manually.
- Keep the original date range column so you can compare periods accurately.
- Pivot tables are useful for grouping spend and sales by placement.
- Remove blank or summary rows to avoid double counting.
When This Matters
A placement-level download becomes essential when overall campaign ROAS looks acceptable but you suspect that one placement is consuming budget without sales. Aggregated campaign views can hide that imbalance.
If you pull the same file regularly, the Amazon Ads Report Analyzer can help automate imports and turn exported reports into performance snapshots.
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Related guides
After you can export and read placement data consistently, you are ready to use those placement totals in a placement-level ROAS calculation. That is the natural next step covered in the broader guide to calculating placement-level ROAS in Amazon Sponsored Products.