Amazon Ads Search Terms Analysis Across Campaigns and Marketplaces
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Quick answer
Amazon Ads search terms analysis across multiple campaigns and marketplaces is the process of consolidating search term data from different Amazon accounts and regions, then evaluating performance signals such as spend, clicks, sales, ROAS, and ACoS. This approach helps advertising teams identify negative keyword candidates, bid-reduction opportunities, and terms that need more data without relying on a single fixed threshold. It is especially useful for agencies, multi-brand sellers, and teams managing international Amazon Advertising accounts that need consistent comparison and cleanup decisions.
Instead of jumping between Amazon Ads reports in different marketplaces, you can bring the data into one structured workflow. The tools below are read-only, so any negative keyword or bid change still requires your manual review before it goes live.
Why cross-campaign analysis is different
When search terms are split across multiple campaigns, ad groups, or regional marketplaces, one fixed negative keyword rule rarely fits every situation. A term that looks wasteful in a US campaign might be profitable in DE or JP once currency, pricing, and conversion behavior differ. The Amazon Negative Keyword Tool by Todoza evaluates search terms using campaign signals like spend, clicks, sales, ROAS, and ACoS rather than a single cutoff, which helps you prioritize cleanup based on the specific performance context.
What to consolidate before you decide
A useful cross-marketplace search term review starts with structured Amazon Ads data. You can upload CSV, XLSX, or TSV reports, or use scheduled daily email imports. Once the data is in one place, organize it by account and marketplace so you can compare terms side by side. The most practical outputs to look for are:
- Negative keyword candidates that consistently miss sales or ROAS targets
- Bid-reduction opportunities where spend is high but return is weak
- Search terms that need more data before you make a change
- Cross-marketplace patterns, such as a term performing well in one region but wasting budget in another
Keep the workflow read-only until you approve changes
Search term cleanup is safer when the analysis tool does not automatically edit live campaigns. A read-only dashboard or waste detector can surface issues without applying negative keywords or bid changes behind your back. This is especially useful for teams where multiple people review the data, because you can assign viewer or editor roles and keep a decision log. Before any change goes live, you still manually approve the final action in Amazon Ads.
For account-level visibility, the Amazon Ads Dashboard by Todoza can help you drill down from account to search term level, while the Amz Ad Waste Detector tracks spend that misses sales or ROAS targets.
Related products
Related guides
Once you have a repeatable way to analyze search terms across campaigns and marketplaces, choosing the right Amazon Ads report for a performance question becomes much clearer. Whether you need a search term-level view, an account-level trend, or a cleanup plan, the same data can guide the decision. See our parent guide on how to choose the right Amazon Ads report for a performance question to connect these workflows.