What KPIs Can I Track in the Dashboard?
← Back to Amazon Search Term Impression Share: How to Use SIS in Performance Analysis
Quick answer
Key performance indicators (KPIs) tracked alongside Search Term Impression Share (SIS) in an Amazon ads dashboard include spend, sales, Return on Ad Spend (ROAS), Advertising Cost of Sale (ACoS), and wasted spend. Monitoring these metrics together provides a comprehensive view of campaign effectiveness and budget allocation, helping advertisers optimize both visibility and profitability in Amazon Advertising.
For Amazon sellers and advertisers, knowing what you can track in your ads dashboard goes beyond just SIS. Understanding the broader scope of available KPIs allows for clearer performance insights and more informed decision-making.
Core KPIs Available in the Dashboard
Most Amazon ads dashboards offer tracking of several essential metrics, all designed to provide a unified snapshot of your campaigns. Key KPIs include:
- Spend: Total ad budget used.
- Sales: Revenue generated from ads.
- ROAS: Return on Ad Spend, indicating overall ad efficiency.
- ACoS: Advertising Cost of Sale, helping track profitability.
- Wasted Spend: Budget spent with low or no returns, highlighting optimization opportunities.
How These Metrics Work Together
Evaluating SIS in conjunction with KPIs such as spend and sales gives context to your campaign’s visibility and financial outcomes. While SIS shows how often your ads appeared for key search terms, ROAS and ACoS reveal how performance translates into actual revenue and cost control. Wasted spend lets you identify where your budget might be underperforming and signals areas needing adjustment.
Choosing the Right Dashboard for KPI Tracking
Selecting a dashboard that brings all these metrics into a single interface makes analysis more actionable. The Amazon Ads Dashboard by Todoza consolidates KPIs across accounts and marketplaces, enabling deeper drill-down into search terms, campaigns, and overall spending patterns. This level of oversight is valuable for advertisers aiming to optimize every aspect of their Amazon campaigns.
Related products
Related guides
Monitoring KPIs like spend, sales, and ROAS alongside SIS empowers advertisers to drive targeted improvements and maximize results. To see how these metrics support complete performance analysis, visit our main guide on Amazon Search Term Impression Share and its impact on your ad strategy.