What Other KPIs Do Dashboards Track?
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Quick answer
Common dashboard KPIs for Amazon Ads management include more than just Return on Ad Spend (ROAS) and Advertising Cost of Sales (ACoS). Effective dashboards also monitor click-through rate, conversion rate, impressions, total orders, and levels of wasted spend to provide a well-rounded perspective on campaign performance and help optimize both efficiency and impact.
While ROAS and ACoS remain headline metrics, modern Amazon Ads dashboards give you much richer context by tracking a suite of KPIs that reveal where your ads excel or where spend may be leaking. Knowing what to look for can make a meaningful difference in your results.
KPIs That Complement ROAS and ACoS
Dashboards analyze multiple performance indicators beyond profitability and cost ratios. Typical additions include:
- Impressions and Clicks: Reveal the reach and initial engagement of your ads.
- Conversion Rate: Shows what percentage of clicks result in orders, helping identify funnel issues.
- Orders: Tracks absolute sales numbers alongside relative performance.
Why Wasted Spend Matters
Wasted spend refers to advertising costs that don't generate conversions. Tracking this KPI helps identify underperforming search terms or placements and signals where budget reallocations could improve efficiency. A high wasted spend percentage may indicate a need to refine targeting or creative.
When Tracking Multiple KPIs Makes Sense
Monitoring a diverse set of KPIs is especially important for brands or agencies managing numerous campaigns or accounts. By contextualizing ROAS and ACoS with insight into conversion efficiency and wasted spend, stakeholders can make faster, smarter decisions for ongoing optimization. Tools like the Amazon Ads Dashboard by Todoza are designed to surface all these KPIs in a single interface.
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Related guides
Together, these additional KPIs provide crucial context to ROAS and ACoS for Amazon advertisers, supporting better dashboard prioritization and more actionable insights. Learn more in our main guide on choosing the right metrics for your reporting tools.